1. Not having Realistic Goals

If you don’t have a focused digital marking plan, you can’t create an effective marketing campaign. Without some goals in place, you are not going to get anywhere. Since your campaigns won’t be focused, you won’t be able to hit your goals in the given time period.

In the absence of realistic goals, your business won’t grow at all. The thing is that unrealistic goals are a source of discouragement. This type of goals is not achievable no matter what you do.

Also, you need to track your goals to find out how much success you have gained so far. This will also help you identify areas that require improvements. So, make sure your goals are specific, measurable, realistic, time sensitive and achievable.

2. Not Targeting the Relevant Audience

Not targeting the right audience is another common digital marketing mistake. Similarly, if you are going to focus an overly broad audience, you will get your desired results. Since you want to reach as many people as possible, you may be discouraged when you won’t see them buying your products or services.

Targeting the wrong audience is not a good idea and you will end up wasting a lot of time and money. What you need to do is provide relevant content with the relevant audience. Before you target your campaign, you must consider the following parameters:

• Buying habits
• Hobbies
• Interests
• Demographics

3. Ignoring your Website Design

In this digital age, having a user-friendly is a must, especially for businesses. So, you don’t want to end up ignoring this aspect of your business website. In other words, your website must be easy to use and it should offer valuable information. Not optimizing your site is bad when it comes to user experience, and you will be left behind in competition.

A good website should feature a simple search bar, a shopping cart, pictures, and call-to-action buttons.

4. Not Working on Search Engine Optimization (SEO)

SEO helps you look for your business on major search engines, especially Google. So, if you don’t consider this aspect when optimizing your web content, you will lose a lot of prospective customers and clients.

One of the biggest online marketing mistakes that businesses make with SEO is not giving it enough time to start showing results. SEO requires patience. In return, your campaign will grow over time and drive the results you desire.

Apart from incorporating relevant keywords in the content, you must follow some good SEO practices. Some of them are listed below:

• Optimization of title tags
• Optimization of the page load time of your website
• Delivery of informative, targeted content

5. Not Focusing on Existing Customers

If you are trying to attract new customers only, you are making a grave mistake. You also need to focus on your existing customers to enjoy a higher conversion rate.

In short, these are 5 common digital marketing mistakes that you must avoid as a business owner in 2021.

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1. SEO is easy.

Maybe for the pros who do it every single day, all day long. Even then, there’s a learning curve and to keep up with the curve, the learning must always continue. That said, search optimization isn’t necessarily a hard thing-it just requires experience, applied knowledge, and the time to make it all happen.

1. SEO is built in to my theme.

Don’t believe it. While many website themes advertise their “SEO-friendliness,” all this really means is that they are ready to be SEO optimized. Without taking an all-inclusive approach of optimizing the complete finished site (with all content), it’s impossible to really optimize in any way. Optimizing the site code is one thing, but optimizing the entire package is another ballgame altogether. Plus, this is another good reason to avoid using theme or template-based sites.

1. SEO is just a matter of Meta-tags.

Not so. Meta-tags are relevant and do play an important role in a site’s overall SEO-factor, but it’s just one small piece of the overall pie, so to speak. In 1998, optimizing Meta-tags only was a great way to get ranked highly. In 2010, it’s really just an incidental factor.

1. SEO requires me to get hundreds of incoming links.

Maybe, maybe not. Having just a couple really great quality backlinks is usually better than having dozens of irrelevant, low quality incoming links. The key to liking and SEO is to maintain a balanced link profile that aims for all kinds of links with all kinds of anchor text. Links need to be natural.

1. SEO is simply a matter of producing lots of content.

Having more content certainly helps…when it’s well-planned and brings something of value to the visitors. But just adding lots of filler content in hopes of boosting search engine rankings is really not a very wise strategy.

1. SEO means I need to use an artificially high keyword density in my website copy.

Don’t force keyword density in articles. While representing your targeted keyword phrases solidly in your copy is a good thing, there’s also a fine line where being helpful crosses over to being spammy. Never focus primarily on a percentage, number, or keyword density-aim first to create really high-quality content that’ll be appreciated by your visitors.

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