You can have the best piece of content and make the best point ever. But if no one looks at it, the article is a waste. CEO Eli Pariser

Content marketing as we know today has reached the present place after great developments and it’s still evolving. Inbound marketers and online business previously viewed it as merely a category within marketing domain or simply one of the tools every marketer contains in his kit. However, in past few years this perception has shifted to more holistic view wherein all marketing is the part of digital world. Currently, digital marketing reveals its maximum share in any business promotional campaigns and obviously content plays the king’s role.

The best way to deal with anything is planning. Here comes the way; Gary Vaynerchuk rightly said that ‘Content is King but Marketing is Queen, and runs the household’. From here the best ever recipe can be derived to increase your sales conversions and ROI:

Content + Marketing = Business Growth

Content marketers’ resolution for 2015 is more like taking every touchpoint an opportunity of improvement and reassurance to their digital customer’s journey.

Why Content Marketing & Strategy?

“It’s about using the right tools, with the right triggers, within a proper marketing framework” Vishen Lakhiani

Statistics are the best known way to understand why something is important and what could be is worth in future. Same holds for content marketing and can be comprehended through some of the key facts listed below. These stats are taken from recent studies held by reliable sources.

Few other facts and figures demonstrating the significance of content marketing:

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)

35% of content marketers have a documented content marketing strategy. (MarketingProfs)

Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)

83% of B2B marketers use content marketing for lead generation. (MarketingProfs)

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (HubSpot)

Producing engaging content is a persistent challenge from last few years. At present, digital marketing through appealing content creation is bigger than ever. Again, its distribution through varying channels and unquestionably in conjunction with beneficial tactics is on sky-high. Many challenges are fronting the businesses and this is the fact that marketers are now allocating more finances for digital marketing contrasting to traditional efforts.

According to recent report from ‘Salesforce’, about 84% of global marketers plan to increase or maintain their digital marketing spend in 2015.

Need to find new areas of business growth are also at all times high. Now marketers need to focus more on producing content consistently than generating enough of it; however, its effectiveness shouldn’t be upset.

B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. Infographics were also preferred. (HubSpot)

Due the facts, never forget that your audience is hungrier for more and valuable content and information than ever before. So, you need to stay ahead of the crowd by giving them what they desire.

Tools to Improve Your Content Productivity:

Content is equally important for both the marketers and search engines though its time consuming. But in the long run the results could be awesome and exactly come up the way you want. What you need the most is appropriate planning and embedding different channels watchfully to promote your content in form of blogs, podcasts, and webinars etc. using the right tools will surely add more value to your digital content marketing.

1. ‘Do Share’ tool is popular for posting your content to Google+
2. ‘BuzzSumo‘ will aid to find what type of content is getting maximum sharing.

3. ‘Quill Engage’ for monitoring the results

4. ‘SEMrush‘ is for identifying the way your competitors are ranking on Google

5. ‘Canva‘ as name implies is the best for your promotional imagery preparation

6. ‘Edit Flow’ is good for building your editorial calendar

7. Want to get automated? ‘Zapier‘ is the best in this regard

15 High-Value Tactics for Your Content Marketing Advancement:

Once you know what your audience wants, you can easily maximize your business success through planned digital marketing wherein content is the solid base. For any reason, you couldn’t turn up your content then chances are that your business will be nowhere. Besides, inserting good tools and improved strategy, your content creation and promotion should follow below listed tips that can help you bringing your business to the forefront of the digital marketing scenario.

Are You Ready? Let’s Have a Look:

1. Know Your Market & Audience

2. Plan & Strategize in Advance

3. Develop Your Pipeline

4. Brainstorm Often

5. Be Technology Oriented

6. Bang with Active Personalization

7. Set In Social Media Wisely

8. Consider Customers as Storytellers

9. Welcome Experts Opinion

10. Be Relevant & Remain In Context

11. Merge Visuals & Interactive Applications

12. Avoid Duplication & Spamming

13. Attend Editorial & Networking Events

14. Keep Identifying Areas of Improvement

15. Content & Marketing Teams Alignment is Must!

Finally, I’m hopeful that all these stats and tips will definitely help you in giving good boost to your business growth and strength to sustain trends fluctuations in 2015. Additionally, you should keep performing content marketing evaluation. With good plan and tools plus tactics to support it, you can improve your business impact and can maximize the revenue by impressing your prospects.

Clarity focused integration of content marketing in your digital strategy is a must have if you really want to grow out of the class.

The post 15 Ways to Develop Your Content Marketing for 2015 appeared first on Business Directory SEO.

The Vision

To become a publisher, a content creator and the “CNN” of your business. The strategy should focus on positioning your business as a thought leader and a reliable content source. The goal will be to create and curate the most relevant content in our industry and to use it to engage in quality discussions with stakeholders. This approach will allow you to develop owned media channels that can be modified on a campaign-by-campaign basis.

The value gained by becoming the source and owning the media channel vs. paying for it is the ability to extend reach, increase market share and build brand loyalty.

This will enable you to communicate more effectively with stakeholders. The stakeholder communications engaged-in can then be monitored, measured and optimized to meet your pre-defined success metric.

Taking a Publisher Approach

The goal of a publisher is to create content that is relevant for a target audience. The more credible and authoritative the publisher, the more likely people will be to read and share. The publisher mindset focuses on quality as well as frequency. The basic structure of a publishing process is to create or curate content (a news story for example) and then to engage people with specific media to share it. As part of the content marketing strategy, the publisher will operate out of a “digital newsroom” and will have a specific group of digital tools that can be summoned to create, curate or distribute content. The digital newsroom will serve as the content factory. It will be where content is aggregated and distributed. This can be categorized as “owned media” and will provide a way to “earn” audience engagement.

The digital newsroom will serve dual purposes:

1. It will allow us to increase organic (earned) search engine visits.
2. It will allow for stakeholders & potential clients to opt-in for content updates (lead-generation).

Each component of the newsroom will have its own success metric. Make sure you have analytics installed to help track behavior. Examples of success metrics may be defined as (but not limited to) increased website visits, downloads, views, followers and shares. The data gathered will allow you to make informed decisions on how to best allocate resources while optimizing manpower and maximizing budget.

Audience Development

To build an audience, you must first research and map the appropriate digital channel with the appropriate audience/demographic. The first step is to identify and monitor trends in media consumption amongst the various levels of stakeholders. By recognizing and respecting specific stakeholder communication preferences, you’ll gain credibility and increase the size of your audience. By monitoring audience engagement, you will be able to respond much faster, leading to additional communication opportunities. This will create a cyclical process that reminds people of the channels they can access to communicate with your business, 1-on-1. This will help position your business as transparent and accessible. There is also an element of personalization that occurs within this stage. Personalization occurs within the one-on-one conversations that take place between your business and stakeholders. By advocating a dialog, rather than a cold, sterile online experience, you can cultivate a human component that has not yet been capitalized within your specific, competitive space. This integrated approach to one-on-one communication will differentiate you from competitive service providers.

The post Content Marketing: Adopting the Publisher Mindset appeared first on Business Directory SEO.

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Internet users tend to click mainly on the first few links displayed in the first page of search engines to collect specific details about a product or service. Because of this reason, search engine optimization has become inevitable to enable a website to rank high in the search engine result pages. Various factors are taken into account when creating an effective SEO website. Among them, content of the website is one factor that needs great research and professional support.

If you have a business website, you should also know more about the importance of content writing in SEO. Well-written content that is optimized for search engines appeal to both human visitors and search engine crawlers.

Significance of Content Writing in SEO

Website content writing services are designed to provide firsthand information about your products or services with just a simple mouse click. Therefore, all facts and figures added into the webpage must be well arranged, flawless and useful. SEO copy writing needs technical skills and experience on the part of the content writer. Professional SEO content writing service brings advantages such as:

• Original and user-friendly content with quality presentations
• Use of the right keywords
• Appropriate placement of keywords to maximize keyword density from 2 to 5 percent
• Content written after analyzing the current market trends and customer relationships
• Reviews and surveys other competitive websites
• Enhances the link popularity of your website
• Helps to establish a brand name for your products and services
• Increases website traffic and strengthens your presence on the internet
• Develops search engine friendly websites to place them at top position in search engine results
• Attracts targeted customers to achieve global exposure for your business
• Enables constant updating of your website with vital information

Role of SEO Content Writers

SEO content writers are professionally qualified and experienced to create search engine friendly web pages containing the relevant information. They have the technical skills to optimize the webpage using Meta descriptions, title tags, inward links, and header tags. Only an experienced SEO content writer can implement various internet techniques to optimize the web page perfectly and thereby increase its online visibility. So many business enterprises hire SEO companies to improve the effectiveness of their web pages and to build a good rapport with website users.

However, due to the booming growth of SEO companies, it is necessary to make a detailed research before signing a contract. Only a professional SEO company with adequate infrastructure and expert staffs can deliver the best results. Their experience in the field also matters in providing quality output within the scheduled time. Once you understand the importance of content writing in SEO you are bound to take care to assign this significant SEO task only to dependable and proficient service providers.

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Source by Rajeev Rajagopal

Website in our Directory that may interest you:

The post SEO Content Writing – An Art of Creating Vibrant Web Pages appeared first on Business Directory SEO.

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Content marketing is the use of content to attract an audience and translate that to sales. SEO writing is creating search engine optimized content so that you capture the attention of search engines on the web. The way you word or write your content will determine how fast you grab the attention of the search engines thereby affecting your position on search results.

Tips on writing good SEO content

Like in everything else there are rules as to how you can or cannot write your search engine optimized content. It is up to you to keep these rules in mind when writing. If you use these tips you can write a simple and excellent article for your content marketing campaign.

• Keyword

A keyword is something that describes what you are marketing or what your business is all about. It doesn’t have to be a word it can also be a phrase as long as it describes what your business is all about. The words or phrases you choose as keywords should be placed strategically throughout your article so that the search engines can grab on to it quickly.

• Picking keywords

To choose ideal keywords, research on the top keywords associated with your business that are popular on search engines such as Google. Select the keywords that you like and most describe your business and then use them strategically in articles.

• Paragraphs and subheadings

Then you must have subheadings and paragraphs in your articles. These make the articles easy to read and also help in keyword placement. An article that flows from start to finish without breaks is tiring for a reader. It’s advisable to break down ideas into sizeable paragraphs with subtitles for easy reading.

• Keyword placement

Once you have the word, then you must be mindful of placement. Ideally, your keywords must feature in the title. Make sure the keyword is in the first paragraph and last paragraph. You should also put the chosen word or phrase in a subtitle or two of your article.

• Avoid keyword stuffing

Ensure that you do not pack your article full of keywords, this is keyword stuffing, and it is not allowed. Your article should have a good flow with the keywords placed in a sensible manner all through.

If you write SEO articles using these tips you are sure to have good rankings on search results which may translate to high sales or popularity for your business.

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Source by Lilian Kariuki

Website in our Directory that may interest you:

The post What Is SEO or Content Marketing? appeared first on Business Directory SEO.