Copywriting – Business Directory SEO

What is SEO Article Writing? – SEO Copywriting Explained

Directory SEO TEAM — Tue, 17 Jan 2023 10:12:03 +0000

What is SEO Article Writing? – SEO Copywriting Explained

[ad_1] Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains – in detail – what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase “search engine optimization.” Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales – and traffic.

What are some of these “things?”

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let’s say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

So, you log onto your favorite search engine, (eg, Google, Yahoo! MSN, etc.) and type in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other relevant keyword phrase.

Note: When you type words into a search engine to find something on the internet, the words you type in are called a keyword (one word) or a keyword phrase (two or more words with commas in between).

How Businesses Get to the Top of Search Engine Results

When you type in these words and hit “ENTER”, a bunch of sites pop up and you start to surf (ie, click on the results) and start investigating the sites to see if they have the information you need.

The sites that pop up are the results that search engines like Google, Yahoo, MSN, et al think are the most relevant to the keyword phrase (aka search phrase) you typed in. Companies pay a lot of money to be among the first two or three pages in the results that search engines return.

Why SEO Copywriters are So In Demand and How They Make Their Money

One of the ways they get to pop up in the first two or three pages of results is to have relevant text that contains the proper keyword phrases. And, this is where you as an SEO copywriter can make a lot of money. You write the text that their site needs to pop up high in search engine results.

Many times, companies will simply give you a bunch of keyword phrases and let you write what you want — as long as it’s a certain length (usually 300-500 words).

There are many freelance writers – hundreds of thousands, if not a few million. BUT, only a tiny minority know what SEO is and how to write this type of copy. And, this is why they’re so in demand.

SEO copywriters have an in-demand skill. And, as more and more companies move larger portions of their advertising budgets to internet marketing, there is an even greater demand for their skills.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

“The role of the agency SEO copywriter is unique because…. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content…. a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.”

And this is why SEO copywriters can charge a premium for their services. If you’re looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

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Source by Yuwanda Black

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Tips for SEO Copywriting

Directory SEO TEAM — Sat, 14 Jan 2023 19:13:43 +0000

Tips for SEO Copywriting

[ad_1] What is SEO copywriting? SEO copywriting/professional copywriting, also known as Writing for Search Engines, is a new kind of writing, which implies writing contents in a web-friendly manner! Search Engine Copywriting is, in fact, a re-writing process of existing ‘creatively written’ copy. In simple words, keyword based writing is called SEO copy writing. But it doesn’t mean that SEO writing is mere an attempt to insert several disjointed; thesaurus-sounding keywords into the copy just to make it rank high in search engines. Search engines like Google, and Yahoo!, always spam contents overstuffed with keywords. So, while planning for search engine copywriting, you need to take care of the density of keyword usage in contents.
Search engine copywriting is different from other copywriting because it is written for both search engines as well as human surfers. However, SEO copywriting is not extremely difficult but little complicated. Given below are some tips to write professional copywriting for SEO.
Know Your Keyword Before You Start Professional Copywriting: If you know which key phrases you are optimizing the page; it becomes much easier for you to deliver SEO copywriting services. As you begin to write, include key phrases all the way through your body copy, not just in the first paragraph. For best results, focus your copy on only two or three primary keywords. Click here to download the tool for keyword analysis.
Frequency of Key Phrases for SEO copywriting: How often should you use key phrases? There is a “3% guideline” that states 3% of your words should be keywords. However, this is JUST a guideline. Don’t kill yourself to achieve a 3% ratio. Remember, your copy has to sell as well as attract the engines’ attention. Don’t ruin perfectly good copy by forcing keywords where they just don’t fit. So, take care of frequency of key words, while planning for search engine copywriting. In order to check the keyword density of your web page, free download here.
Must Know What the Web Site Is All About: Before starting SEO copywriting, you must know the target audience of the website. Once you know your target audience; you know your keywords; now put the two together to create compelling, search-engine-friendly copy. For example, if your website offers web development & designing services, target keywords accordingly.
Optimized Text-Length on Page: It is advisable to have sufficient text on your home page and important section pages for effective search engine copywriting. Search engines like to see between 250 to 500 words of text on a page to assess its keyword relevance. Let the beginning of the page text contain your important keywords. Some search engines do not read deep in your page. As such, it becomes important that they read your initial text with the keywords. Avoid placing links in images. Search engines cannot read images.
Professional copywriting Using CSS (Cascading Style Sheets): CSS or Cascading Style Sheet is a style sheet language that allows you to tell a browser how to present your page. CSS can be used to control text formatting, thus maintaining the visual appeal of the text in headings. This separates the presentation style of the documents from the content, hence simplifying site maintenance. This includes specifications regarding the kind of font to be used, spacing, color, margin, border etc. Want to learn more about CSS, click here.

Search Engine copywriting for Meta Tags: Meta Tags are used to communicate information to the search engine crawlers that a human visitor may not be concerned with. It should be noted that, Meta Tags in HTML are not necessary while making your web pages but SEO-wise; they can be a great help. Owing to its easy manipulation by webmasters, some Meta Tags (Keywords, Title, and Description) have lost the importance they enjoyed till some years ago. There are tools available, which automatically generate meta tags. Click here to download the tool.

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Source by Munaz Anjum

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