The product or service that people purchase is meant to be a solution to some problem, which may be simple or it could be serious problem. The job of marketing is to give to the customer something that is wanted and it may require attracting people to seek a particular solution that is a product or service. There must also be consistent follow-up action that will keep the customer informed about the benefits of the product or service being marketed.

Thus, the main difference between marketing products or services is that there is much more personal contact required when marketing a service as compared with marketing products. Marketing services may require meeting the customer in a face-to-face basis, or it may mean contacting prospective customers over the telephone.

In addition, you would also need to know what the potential customer wants and then give them just that, which is a sure shot means of getting more business. Getting more people attracted to your product or service will help you gather information that can be used to contact them, which is an important step in making a sale.

Once your marketing efforts get you good prospective clients who are coupled with follow-up action, the chances of converting a good percentage of these prospective customers into paying customers will greatly improve and there will be no real perceivable difference between marketing a product or service except perhaps the amount of personal contact made with the customer while marketing your product or service.

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The post Marketing Product And Services – What Is The Difference Between Product And Service Marketing? appeared first on Business Directory SEO.

Internet marketing techniques such as search engine marketing (SEM), e-mails form an integral part of digital marketing. Moreover, it also includes non-internet channels like short messaging service (SMS) and multimedia messaging service (MMS), callbacks, etc. All these different channels form an integrated part of digital marketing. Digital marketing is considered a BTL Below-The-Line marketing as it targets a smaller and more concentrated group and works on forming loyal customers and creating conversions.

SMO or (SMM), on the other hand, is a branch or subset of digital marketing that excels at promotion using social media platforms like Facebook, Twitter, LinkedIn, YouTube and so forth. It makes the use of social media for the purpose of marketing. Social media relies heavily on the interaction of the users, sharing information and forming a community of sorts and hence has a ‘social’ element to it. It utilizes the creation of artistic content which is presented accordingly to lure the audience towards your products or services and create a brand following.

According to Zephoria Digital Marketing Consultants, there are over 1.71 billion monthly active Facebook users worldwide. This means that statistically Facebook is too big to ignore and hence, should be a vital part of your social media marketing strategies. Online video consumption on such platforms has been on a steady rise and is the next big thing in terms of marketing strategies. SMM is also a BTL Below-The-Line marketing as it relates to segregated groups formed over common interests on social media platforms.

Companies looking to address their marketing needs need to choose between a digital marketing agency or a specialist agency. If you are looking for someone to plan out your entire marketing strategy, then a digital marketing agency would be a good choice. However, if you are looking for someone to only handle the social media aspect of your strategy, then you are better off working with a specialist agency.

With the extreme popularity of digital media, people are more willing to incorporate digital marketing into their everyday lifestyle. As per the Interactive Advertising Bureau (IAB) report, Internet ad revenues in the United States reached a staggering $27.5 billion in the first half of 2015.This has opened up several job opportunities world over. There is a high demand; however, we experience a dearth in the skilled workforce as people are still coming to terms with the rapid evolution of digital media.

To meet the increasing demands of talented individuals, there are several online courses in digital marketing available. A quick Google search on this topic will enlist a host of institutes that offer the mentioned lessons. The courses run for a number of days where all the related topics under the umbrella of digital marketing are addressed. Students gain valuable insights into the subject that enables them to carve a niche for themselves.

The digital marketing course includes basic understanding of marketing and advertising concepts and fundamental knowledge of statistical and analytical tools. They are also given comprehensive information about email marketing, SEO/SEM, pay per click, mobile marketing, online video among others.

Social media marketing courses include an in-depth understanding of the principles of social media, major social media sites, social media strategy and measuring social media. It offers a look into the strengths and weaknesses of the social media platforms like Facebook, Twitter, etc. and delves deeper into the newest trends surfacing on social media.Social media is an indispensable part of digital media strategy. SM platforms are leveraged for the purpose of branding of a product or service as it provides a more interactive medium open for a two-way conversation. Digital marketing is more relevant in terms of creating brand awareness, marketing or reputation management. Although they have different online applications, they serve the larger purpose of brand advancement and customer conversion into leads and sales. Consumers have become more brand conscious with active participation and most spoilt for choice with the plethora of options available online. Their share in the overall marketing strategy has grown manifold rendering traditional strategy techniques obsolete. The rate at which digital media is advancing, it won’t be far fetched to imagine a future where virtual reality has transpired to every aspect of our existence.

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The post THe Difference Between Digital Marketing and Social Media Marketing appeared first on Business Directory SEO.

The SEO writing is not exactly a writing skill; it is more of a social skill. The SEO writing has a focus on the product marketing or selling. So if you are an SEO writer, it means that you are not exactly a writer, you are more of a sales person. Unlike other sales persons, you do not use a pitch; you are using your words to sell a product or to intrigue the demand of your product in the minds of people.

A ghost writer is the person who writes contents which are informative by its nature. Usually his writings are not dealing much with the selling of a product. Although he can write about the benefits of a product, but his content is not focused on the selling of any product.

Both of the writing types are unique and have its own importance in the relevant fields. If a person is good at SEO writing, he may not be able to perform at the same level as a ghost writer. The same works vice versa. A ghost writer will have to face lots of problems if he wants to write an effective SEO content. Each of the writers can perform exceptionally in the relevant field but cannot perform with the same efficiency for other, as each of the field requires specific specialties. An SEO writer knows well how he can create an article which can be of a great help to optimize the site with a search engine.

The SEO writing requires lots of time to perfect the contents. An SEO writer may have to spend longer hours on just one single article. He may have to edit the articles over and over again. He may have to change the headlines, text of some specific part or he may have to amend the subheadings. He has to make it sure that it is good enough to optimize the site conveniently with a search engine. It has to be attention grabbing. He is required to write such a content that has to interest a reader and should be able to generate a lead or offer a sale to the company.

An SEO writer has to write a convincing content, whereas, it isn’t the same for a ghost writer. A ghost writer also has to write interesting content, but he is not required to write a convincing content that has to offer a sale or a lead. An SEO writer can earn a lot higher amounts than what a ghost writer does.

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