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Local SEO

Local search engine optimization is the strategy of optimizing for a certain keyword + city or zip code, such as new york pizza 02786, or south Chicago Italian restaurant, etc etc.

With many companies who deal with localized clients now realizing the potential for getting local search clients, many have now sought out the techniques to get listed on Google, Yahoo, MSN etc for such terms.

When you are looking to rank for your keyword + city or zip code etc, the most important first step is to get a domain with both your keyword and the area you are looking to rank for.

Lets say you are in Lisle, Chicago and want more dry cleaning clients.

Lisle-drycleaning.com would be a perfect URL for such a goal. Once you get your domain, half your battle is won, because the search engines believe that your site will be exactly about what your domain name is! They figure you wont have content on there about Orlando Ice cream or something totally off topic, so they weigh heavily on the domain name. Anyone can switch content, but once you get your domain, that site is branded and the search engines know it.

It would be easier to rank for lisle dry cleaning on lisle-drycleaning.com than it would for Chicago dry cleaning.com with tons of content on the site about lisle dry cleaning too… its just the way the search engines like to do business.

Sure you if you a lot of subpages with proper keyword density, tons of high ranking in bound links about lisle dry cleaning etc, you would rank. But why make more work for yourself? Get the right domain and get your onpage SEO set up properly and your local SEO goals will be set in good foundation.

An example of a local SEO query is Orange, Tx pizza. What I got when I searched yahoo is:

Pizza | Pizza in Orange, TX – YELLOWPAGES.COM

Find pizza & Pizza in Orange, TX. Read business reviews, find driving directions, and more. pizza on YELLOWPAGES.COM.

http:// www .yellowpages.com/orange-tx/pizza

Notice the keyword is in the subpage URL? Also notice in the page title the local city and keyword are also mentioned.

This is key if you want to get ranked locally.

Let’s recap:

1) choose a domain with your keyword and city or zip code

2) get your page title as your keyword and city

3) get local and keyword content on your site.

That’s a very solid start to getting ranked for your keyword+ city. There are other things that you can do if you are in a more competitive niche, such as link building and more content.

Just remember SEO is an ever evolving game and takes time.

Good luck!

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Source by Brian Jj James

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In today’s competitive marketplace a business is only as successful as its website, yet the majority of corporations within this space have ineffectively exhausted online marketing efforts. This is resulting from the concentration placed on the design and execution, as opposed to visibility, of websites. This application is counterproductive to an effective business model; as even the most well designed site cannot produce results if the consumer is unable to locate it. One way to ensure that marketing budgets and efforts are not unrewardingly exhausted is by maximizing search engine optimization (SEO) practices.

SEO is designed to increase a websites visibility, volume and quality of traffic. It is involved with every phase of the site development process from content creation to layout and graphic design. SEO uses a combination of techniques, tips and tricks to frame a website in a manner which is easily found, sorted and indexed by search engines (such as, Google or Yahoo). The more efficiently and effectively this objective can be met the greater online success a website can produce.

Amidst a competitive online community search engine optimization is designed to weed out competing sites by increasing visibility, relevance and influencing online databases (such as, Google). These databases are generated by software programs (commonly known as ‘robots’ or ‘crawlers’), which survey all content available on the internet and index it. The categorized sites are then made readily accessible to web users seeking related information. This process can take upward of a month as information is sorted and qualified against linked information.

The manner in which search engine software programs index content is considered proprietary information, and therefore, is not easily obtained and continually adjusted to avoid the threat of manipulation. However, as the internet has evolved some of the operational procedures have been obtained and research has been organized in relation to such. This has enabled the development of techniques for optimizing search engine procedures so to maximize site visibility.

A few of the current SEO practices utilize content structuring, keyword selection and social media applications. When deciphering which tools are applicable to particular websites bear in mind that as search engine algorithms change so to do the techniques for manipulating them; what is relevant today may not be tomorrow. Hence, search engine optimization is not a onetime task but an ongoing commitment to the improved website productivity.

Corporations may not have the knowledge, time or finances to maintain a commitment to search engine optimizing a site, hence, companies specializing in such are outsourced to assist in the process. When selecting an SEO company ensure that is able to maximize website creation and maintenance, increase site visibility, supply relevant content, creative graphics, intelligent layouts and social media applications which work to the betterment of the business at large.

In conclusion, search engine optimization drives traffic, encourage sales and increases revenue through the leveraging of online marketing initiatives. A well designed, executed and visible website can aid in the development of a productive and successful business. Hence, it is worth the cost and effort to ensure that it is done meticulously through expert input and effective delivery.

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Source by Carla Kostiak

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Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads, and increase the health and credibility of your insurance website. Let’s review these top 10 tips when it comes to improving your insurance agency search engine optimization.

• Know Your Keyword Phrases

Keywords, which are technically keyword phrases, are short three to five word phrases your prospects might use when looking for insurance products and services. For example, Ohio business insurance, Charlotte employee benefits, and New Jersey truck insurance, are all keyword phrases potentially applicable to your agency. To create a list of these phrases, there are many free tools and techniques your agency can use. For example, Google AdWords and Keyword Planner will help you determine the number of searches, by phrase, for your preferred keyword phrases. It will also recommend similar phrases for you to consider. There are many other free and paid tools, including Moz Keyword Explorer and SEOBook Keyword Tool.

• Review Other Insurance Agency Websites

Many agencies and brokers don’t do a great job with insurance search engine optimization (insurance SEO). That said, it can be still helpful to investigate other insurance agency websites to see if your agency can glean keyword phrase ideas. To do this, simply navigate to another agency website in your state and View Page Source, and search (Ctrl F) for meta. Or you can install a free tool bar from Moz or SEOBook to make this process simpler.

• Social Bookmarking and Google URL Submission

Once your agency has optimized your website for SEO, make sure you submit any unranked pages to Google using the Google Webmaster Tool – Submit URL. And, to better ensure your pages will get ranked, add them to prominent social media platforms including Twitter, LinkedIn, Facebook and Google+.

• Keyword Phrases in Titles and Subtitles

Creating titles and subtitles on a web page that includes your preferred keywords will help search bots and human readers more readily scan your content. If they find relevant keywords in your subtitles, they are more likely to read the entire article.

• Alt Image Tags and Header Tags

The title for a page appears on the search engine results page. The main header will appear when viewers open the page, similar to a headline in a magazine or newspaper article. Focus each web page on a specific topic and keyword phrase. Your title and header will be indexed by the search engine and seen by prospects. It will increase the chance viewers will open your article instead of an alternate article. Make sure you limit each page to a maximum of three keyword phrases. Both your prospects and the search bots will be looking for well organized, focused content, so keep your content streamlined and relevant.

• Dynamic Content Not Duplicate Content

Search engine like to see new content as their search bots scan your insurance agency site. Adding dynamic content with a blog, video, and article publishing will help your insurance search engine optimization efforts. Make sure your website isn’t using boilerplate, duplicate content. If you purchased a site from a vendor that offers boilerplate content, rewrite all your content, as rapidly as possible, or your rankings will suffer the consequences.

• Word Density

When it comes to word density, you should repeat your phrase, a reasonable number of times. There are many opinions on word density, ranging from 4% to over 10%. In general, a simple rule should be, when reading your content, it should read well for your website visitors first, and search engines second. Beware of “keyword stuffing”. When writing a page, focus on the topic, not the keyword phrase. When following this process, I find my keyword density is usually in the 5% to 8% range. For example, if you are writing about Florida flood insurance, it’s fine to repeat that phrase 4 or 5 times in 150 words, but not 10 times. You should include the phrase in your page name, page title, description and as header tags as discussed prior.

• Boldface, Italics, Underline, Links

It’s good to boldface, italicize or underline your keyword phrases, but do so within a reasonable writing context on your pages. Links can also be helpful, linking to other pages within your website, or conversely, linking from other pages to your preferred pages. Don’t confuse this process with “link building” schemes. Many agencies were led astray with SEO link building scams, such as link farms. Any external links to your insurance agency site should come from high quality, relevant sites.

• Insurance Videos

Website visitors are 80% more likely to watch video then read your content, and search engines weight webpages that contain videos. And if your video has a longer view time than other websites in the same search results then your rankings cam improve even more.

• SEO Tracking

There are tons of tools available for tracking insurance search engine optimization. Many are free, most are inexpensive. From Moz, to SEOBook, to WebCEO, your agency can pick from dozens of highly functional choices. That said, you’ll need to learn the tool you select, and run and measure the reports on a consistent (monthly should suffice) basis. And it goes without saying, that every agency should have Google Analytics loaded on their website, to track general traffic, traffic patterns, search engine referrals, and social media referrals to their website.

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Source by Alan Blume

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