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Traditional marketing has been challenged by the digital marketing in today’s world of smart phones and laptops. People are available more online than on television sets or outside hanging out with friends. The culture has become such that people like to shop online, talk online, and eat online. In a nutshell, internet of things has made everything mobile driven. With internet connectivity reaching out to every household, people are becoming tech friendly and hence spends most of their time booking things online and saving the rest for the things they love. Putting up hoarding on the main road and playing the ads during the prime time are not going to help that much in today’s world than playing ads on social media sites and YouTube or on applications.

The application of digital media marketing is making the companies surge with demand and supplies of products to the customers at a greater speed. Therefore, applying the smart techniques with the help of various tools of digital marketing would benefit the companies to take advantage of the increasing demand in the customer segment and earn profit.

Digitization:

Everything is becoming digitized and would be fully automated in the days to come. If people are using things that are connected to the internet, then advertisement agencies and digital marketers should also come up with ways where there is maximum possibility of traffic coming.

With everything becoming digital, the application of search engine optimization, social media marketing, AdWords is going to help the marketers to bag new opportunities and lure customers to purchasing their product.

Network:

With more and more network tower coming up and new satellites being set up in the universe for the purpose of making communication effective, time is going to come when the network would be stronger than ever before. This is going to make things easy, quick and transparent. Network availability and access is going to prove it instrumental in making digital marketing the only way to reach customers.

Increased Demand:

The coming years are going to see the customers getting prosperous than ever before. With more purchasing power, people would want to purchase more of products and services. This is going to facilitate things in the companies by making them available online to the customers and working with great speed to get the product delivered to them without any hassle. This is going to be another important tool that would lure customers and the fight would be about this aspect within the competitors.

Conclusion:

Things are changing fast in the world. MNC’s are becoming aware of the future trends and analysis is done to see whether traditional marketing is necessary to be carried out or not. Traditional marketing would continue to serve the foundation of digital marketing, but the evolving nature of the marketing field as a whole is never going to stop. This is so because marketing keeps the customer needs at the center. The more dynamic the customer, the more complex would be the marketing.

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Source by Shalini M

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