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How to Increase Your Small Business Lead Generation
Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel.
A lead is a person who has shown interest in your company’s product or service in some way.
You want them to buy something from you, but you need to spend some time building up the benefits and wooing them to entice them to choose you over your competitors.
A lead generation funnel centres around a large number of names being poured into the funnel. Over time, you identify which are viable targets, then hopefully turn those targets into prospects and finally convert to buyers as they move down the funnel to purchase.
Direct marketing goes way back in the world of insurance sales, but the internet has made it much easier for insurance companies to get new targets and automatically follow up with potential clients.
If you’re using online marketing strategies, it doesn’t matter if it’s the middle of the night and your business is closed – your insurance agency can get new clients anytime, anywhere.
There are 3 steps to this process:
1. Generation
This is the first part of the journey, where you generate the initial spark of consumer interest or enquiry into your products or services.
Ideas to start trying to convert targets to paying customers include:
• Asking people to sign up for your email newsletter
• Encouraging people to fill out an online form for a free consultation
• Using an exit intent popup on select webpages
If you’re doing SEO, SEM, social media marketing and content marketing well, you should have a large number of visitors to your website and social media accounts, where you can initially engage new clients.
Note that Canada’s Anti-Spam Legislation (CASL) requires you to receive consent from recipients before sending messages. Make sure you ask people if they’d like to sign up for your newsletter before you start sending your finely-crafted marketing materials to their inbox!
2. Qualification
Not every prospect you capture is going to become a sale. You need to have an effective process of filtering through all your leads to find the best ones. Otherwise, you’ll waste time on audiences that will never convert.
For example, a prospect who lands on your site, visits your “Pricing” page and enters their information into a form to download your free report is more valuable than a person who lands on your site, reads a blog article, then leaves.
Here’s an example of lead generation through digital marketing from everyone’s favourite gecko.
3. Nurturing
This is the step where you’re focusing your efforts on providing relevant information at each stage of the buyer’s journey. Some examples are providing targeted marketing content and email personalization.
Studies show that compared to traditional marketing, content marketing and email marketing generate 50 percent more leads. It’s important to create original, quality content if you want to attract customers – especially because a lot of insurance information is confusing to the average person.
Content marketing helps you get discovered on social media and in search engines.
Then, you can help drive new referrals organically. Appeal to potential clients’ needs and pain points with solution-based content and you’ll get their attention.
Through continuous nurturing with valuable content, people will start to think of you as a trusted source and authority.
The Importance of A/B Testing
You’ll never know quite how successful any campaign is without testing it! A/B testing is a popular way of determining what works and what doesn’t.
You should be testing the effectiveness of one element at a time to determine what is actually responsible for an increase (or decrease) in traffic or conversions. The more time you spend testing, the better results you’ll see.
Some things you can A/B test include:
• Adding or decreasing text or white space on your website
• Changing a call to action in your email or on your site
• Changing a headline or block of text on your sales landing page
Finding new clients is hard work. So is working hard to stay ahead of your competitors. Will it be easy? No. But if you put in the time and energy you’ll see your insurance marketing strategies pay off!

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Source by Susan Friesen

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Digital marketing services are the latest way of marketing. They provide a 360-degree view of the marketing sphere and can help you to ensure that you reach your goals.

Digital Marketing is a tricky area, where you need to take into account many factors in order to succeed. That’s why it’s important to hire a company that has expertise in this field and can help you plan your strategy for lead generation.

One of the most important aspects of digital marketing is lead generation, which is why it needs careful planning and implementation.

How to create Strategies for Leads Generation

Digital marketing services are a type of service that typically offers a selection of digital marketing options, such as email marketing, social media advertising, pay-per-click advertising, and search engine optimization.

A successful strategy for lead generation is one that offers an ROI to the client and the provider. The provider should be able to get a return on their investment by getting the desired level of sales or leads from the client. The client needs to be able to get sufficient data on which they can base their campaign decision-making process.

Identify your customers

In today’s digital world, customers are no longer satisfied with a one-way conversation. They want to be active participants in the way your business runs. In order to meet their expectations, you need to identify your customers and understand what they want from your company.

The first step is understanding who your customers are and their needs. After that, create a dialogue with them by providing them with what they want and need from your company. If you do this, they will likely become a happy customer who will continue to use your services for a long time because now they feel like part of the team.

Decide your budget

One of the most important things to consider when choosing a company for your marketing needs is how much you are willing to spend. Marketing services can range anywhere from $25 per hour for digital marketing services to much more than that?

There are three main factors that affect cost: the time spent on certain tasks; what will be delivered; and the number of assets the company has at its disposal. When it comes down to it, you want to compare apples with apples when comparing what will be delivered and how many assets are used by different companies in order to get a true comparison of what is possible for your budget.

Use right platform

As a business owner, you should always choose the right platform for lead generation. The digital marketing services that you choose to use should be a perfect fit for your company and your needs.

You can generate leads from social media, email marketing, search engine optimization, and many other sources. Each of these channels has advantages and disadvantages that you should be aware of before making any decisions.

Hire good company

Digital marketing services are essential to the success of any company. They are important for businesses of all sizes, from startups to multinationals.

One such service that digital agencies provide is SEO (search engine optimization). SEO is a huge part of digital marketing as it helps companies rank higher in SERPs (search engine result pages) and attract more customers.

Digital agencies also provide other services such as social media marketing, content management, and design, web development, and app development.

Target your customers

These days, it’s not just about the product. If a company doesn’t have a digital strategy, they are going to lose a lot of potential customers.

What is the value of a company without reaching its customers? Without identifying your target audience and targeting them, you can’t sell your products and services effectively. The first step to solving this issue is knowing who your customer is. There are three different types of people that you might need to sell to:

Prepare your strategy

The first thing that you have to do is to figure out what your marketing goals are. Then you have to set up a strategy for reaching these goals.

The marketing strategy needs to be well-defined and focused on the needs of the business. It has to be feasible, achievable, and sustainable for future development.

Strategies should have a clear focus on ROI, KPIs, and conversion rates. For example, setting up a Facebook page with the objective of increasing website traffic over the next year is not enough if you don’t know how it will happen or if it’s realistic.

A digital marketing services company can help you with this process by providing high-quality digital marketing plans with step-by-step instructions for execution at reasonable costs.

Increase your growth

Digital marketing services have the potential to help you grow your business.

Digital marketing services have been in demand in recent years with a huge increase in usage and revenue.

This has been a result of the fact that people are increasingly turning to digital channels for shopping, banking, and other services. It’s also because of the increased competition from traditional media outlets such as TV, print publications, and radio.

This is why it’s important for businesses to invest in digital marketing services from an experienced company like ours. We’ll work on strategies and campaigns that will help you reach new audiences and gain more sales leads.

Monetarize your customers

Digital marketing services are in demand in this age of digital transformation. As customers are getting digital savvy, marketers need to find new ways to bring them back into the store or stay in contact with them. The rise of social media platforms has led to a huge increase in customer awareness. Digital marketing strategies have become important for businesses looking to retain customers and create loyal customers.

The best way for companies looking to monetize their customers is through free offers. These free offers can range from discounts or trials on subscription-based products, access to reports, coupons or vouchers for your products, etc.

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Source by Praveen Jain

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