The main aim of hiring the agency is to get strong online presence and get ahead of the competition.

Small and medium-sized companies set aside a separate budget for online marketing. The good news is that small and medium business believes that hiring agency is a profitable investment.

This article explains the major benefits of hiring a digital marketing agency:

• Online Technological Expertise: The marketing agency is backed by a professional team of tech expert who are up-to-date about online media. The team understand how and when to use the online expertise to get the best return on marketing.
• Cheaper than Offline Marketing: Earlier, a company has limited option to promote their brand on print and TV, which was quite expensive. But as the time changed and social media took over, companies are now exploring digital media which is quite economical than offline. The company has to pay certain fixed amount to the agency on a monthly basis and get brands promoted.
• Online Marketing Data: Agencies hold data of many companies and have lot of technical insights to share on with the client. This collaborative work helps the website to grow online.
• Quick Reach to Target Audience: One of the benefits of hiring digital marketing agency is the quick reach to target audience. The agency has insights and data of consumer behavior and accordingly sets plan to promote the brand. This certainly leads to effective audience rich faster.
• Backed by Valuable Resources: Regular social media updates and lead generation are valuable resources which a company gets. Moreover, the company has a good backup of strong analytics and media experts who understand the market well and accordingly generate an idea for the campaign.
• Bringing Down the Burden: Companies runs through various departments and need to take care of each and every department. By handing over, the marketing role to the agency can bring down the burden of the company and concentrate on other departments.
• Lot More than Marketing: A digital agency does not limit itself to just marketing, but also has a good resource of a content writer, SEO, graphic designer and web designer. So by hiring just one agency, you will get access to other areas of marketing also.
• Saving Money and Time on Training: Hiring a separate team and training them for social media can be time and money consuming. Most reputed digital agencies have trained professionals and ready to work for you.
• Able to walk along current Marketing Trend: Online marketers stay updated with the latest marketing trend and use the same to promote your brand. Consulting companies invest time to keep updated to the latest trend tools, technologies and strategies.
• Great Leadership: Many highly successful agencies are run by great leaders, who may or may not be directly working with you. They imply their expertise in marketing every brand that certainly helps the company to get a good return.

Conclusion:

Overall, the main aim behind hiring a successful digital marketing agency is to get your product promoted and create a brand online for long-term.

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SEO needs to be implemented in a way that is effective in achieving your SEO goals and providing that all important meaningful presence on the World Wide Web.

Quality SEO is a crucial investment when it comes to developing successful expansion and growth strategies.

Ineffective SEO implementation, renders your SEO efforts wholly ineffective and a waste of your money.

6 things you need to know and understand before hiring an SEO provider:

1) Hiring an SEO provider should be seen as an investment in your business. You should not view it as a business expense, but rather a business strategy and an effective way of enhancing your business presence within your business sector. Try not to begin your search with the intention of “buying some SEO”. Hiring an SEO provider should be viewed rather as hiring an employee that understands and cares about your business and its online objectives.

2) The first page of Google (or any search engine) is everything. Few people ever go to the second page of the search results anymore. Google is so good at being a search engine that people blindly trust Google’s ability to deliver the most relevant results on the first page. Think about how often you click through to the second page. This means that if your business is not on the first page, it’s almost as good as nowhere. The top positions on page one get the most clicks, which decrease as you progress downwards on the page.

3) The ‘big’ keywords are not everything. It is better to be on the first page for a few smaller keywords, than try to rank for bigger keywords and not be on the first page at all. For example, an accountancy business in Preston may not rank for the highly competitive keyword ‘accountant’ (unless they have a lot of SEO budget and time to wait for rankings); but the same business could conceivably rank highly for the keyword ‘chartered accountant Preston’. A good SEO provider should research the keywords that your business could realistically rank on page one for and also keywords that have enough search volume to be worthwhile for your business to try ranking for.

4) SEO is all about beating your competition. There is no guarantee from the search engines to say you will be on the first page of Google if you do certain things. Put simply, SEO works like this:

The search engines have their conventions; websites that conform by giving the search engines what they want, will find themselves achieving better search engine rankings. The only thing standing between you and the top spots in the search rankings is your competition. Not your actual business competitors, but your online competitors. The websites that currently have the top spots in the search engines for your desired keywords are your online competition, and you need to beat them out of those top spots. Some keywords will be easy to rank for, others will be more difficult. It is only your online competition that dictates which will be the case for each individual keyword. A good SEO provider will research the competition for each of your keywords. Then, after the most effective keywords for your business sector have been identified they should be implemented in accordance with point number three above.

5) On-page and Off-page SEO.

Search engine optimisation is a complex and ever-evolving science, but in order to intelligently interview a prospective SEO provider you need to understand that there are two main types of SEO.

On-page SEO relates to the factors on your website that affect your SEO (keywords, usability, page headings, outbound links, internal links, etc.).

Off-page SEO are the factors that relate directly to matters outside of your website that affect the SEO of the website, such as back links, citations, social sharing, etc.

SEO providers can work on your off-page SEO fairly easily, but if you are not willing to change on-page SEO, according to their recommendations, you cannot blame them for lack of results. A good SEO provider will review your website and report back about your on-page SEO, and how it can be improved. You should have your web designer make the adjustments.(Remember he is the expert in this field)

6) An increase in search engine ranking is not necessarily an increase in leads and sales. All your SEO provider can do is get your website, videos, Google Places, articles, blog posts, etc. further up the search engine results. They cannot guarantee an increase in sales or leads, because that factor is determined by your own sales funnel. It is not the SEO provider’s job to make sure that the extra web traffic you receive will convert to more leads or sales. Your website needs to convert those visitors with good marketing, which is an issue for your marketing consultant to deal with.

The key differences between ‘good’ and ‘bad’ SEO providers:

Good SEO Providers

Good SEO providers know and understand the points mentioned above. You can judge this by their answers to the questions provided later in my next article.

Good SEO providers want to build a solid foundation and a proper SEO plan for your business, with extensive initial keyword and market (competitor) research. They will often insist upon it, even if the prospective client does not see the need. Sometimes a good SEO provider will refuse to work with a client that does not want the important groundwork to be done, because they know that without it they will not be likely to provide the client with the results that they want. A good SEO provider will want to provide their client with results as their first priority. Often a client will say “but I’ve already done the keyword research myself”. Many potential clients sit down for 5 or 10 minutes to write out all the keywords that they think are relevant to their business, and then think that they have now done all the keyword research that is needed. Real keyword research is a lengthy, investigative process.

Good SEO providers use responsible SEO methods, such as paying more attention to on-page SEO, securing quality back links, improving citations, aiding social sharing, ensuring a good user experience, etc.

Bad SEO Providers

Bad SEO providers will want to take their clients’ money as their first priority. They will not conduct proper keyword and market research, but will say, for example, “what are your three keywords and your URL that you want to rank for”. If this happens (as it often does) you can be sure they are simply plugging your website into software to get irrelevant back links all over the internet, using spam blog comments, link farms and other means. In many cases this approach is ineffective because the URL, or domain, may not match the client’s desired keywords. This can also damage the reputation and, ironically, the long-term SEO and credibility of the website.

Bad SEO providers use bad quality SEO methods (Sometimes referred to as Black-hat methods), Utilising these methods can have an extremely detrimental effect on how your website is perceived by search engines. This in turn may result in your website being (Sand boxed). Needless to say this is extremely undesirable, as damage such as this is extremely difficult to reverse.

Ensure you get the specialist SEO who knows how best to highlight the attributes of your company and can draw attention to your products and your services in a way that really makes your business stand-out on the worldwide web.

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