There are many search portal websites, but there are only a few who matters and there is only one that everyone is trying to please and that is Google. Why? It is not because Google is famous, though that is one thing, but another is that these sites have their own algorithm and you simply can’t follow them all.

Google is very particular to keywords. Once the searcher enters their keywords, Google will crawl to different websites and if you embed your keywords correctly on your real estate website, Google will pick you to be on the top of the list.

Keywords are one of the most important part of SEO, embed it correctly on your real estate website and you are good to go.

• Places to Embed Keywords in your Real Estate Website

1. Page Title & Meta Description: These are the most crucial part of SEO keywords placing. It is not hard to do, but you should know how valuable it is in your real estate website. These words will give the first impression to the readers for this is the part of your website that the search engine will show in the search results. Make sure to contact your website management team so you can have an access to these parts and that right SEO can be done.
2. Headers: This shows the search engine about the subject of your website. Make it sure that the header is filled with important SEO keywords.
3. Sub-Headers: This is another signal from your website to a search engine that tells you wanted to be found.
4. Body Paragraph: You should include your keywords in your content, but you should be careful not to over stuff the body because search engine will penalize you if you got caught. You should make sure that the weight of your SEO keywords is up to 2-4% only. Also, don’t let your sentence suffer just because you want to insert your keywords. You should write naturally and with sense. You will find it hard in the beginning, but keep practicing and you will learn how doing it.
5. Image ALT Tags: Images is a great help to SEO, it can help your real estate website to rank higher, if only you place your keywords in the ALT tags. With the help of ALT Tags, Google can read your image. It is a label you add in the picture which telling the search engine that you add an image to your website and that it relates to this subject.

Keywords help the search engine to see your real estate website. If you find it a little complicated, you can always ask for the help of the experts. At least now you know that your real estate website needs to be keywords rich.

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Engines offer both organic and paid results, allowing users to select those responses they deem most germane to their query. What does this mean to the average insurance agency, broker or carrier? Insurance agents and brokers need to determine the long tail keyword phrases applicable to their organization and optimize their website for those phrases. Some insurance SEO long tail keyword examples include:

• New Mexico Truck Insurance
• Arizona Machine Shop Insurance
• New York Restaurant Insurance
• Professional Liability Insurance
• Florida Property and Commercial Insurance
• New York Coastal Condominium Insurance

The more keywords included in a phrase and the more specific the term, the narrower the results, and the less frequently that term is searched. Conversely, the shorter the phrase (auto insurance for example), the broader the results, and the greater the competition for the phrase. It’s important to note that the on page insurance SEO optimization is only part of the job. For effective insurance SEO, off page optimization is extremely important including news releases, social media marketing and ePublishing. Effective long tail research and optimization can and will result in improved insurance website traffic, and when combined with an up to date website and advanced insurance website tools, should translate into an increased book of business.

How does the Google Penguin and other algorithm shifts impact your insurance SEO and long tail keyword initiatives? These types of algorithm shifts were directed at websites that violate Google’s Webmaster Guidelines. The algorithm shifts account for greater emphasis on original content and social media than back link popularity. Further, insurance organizations which were focused heavily on backlink building, link swapping and directory submissions, often in pursuit of broader keyword phrases were adversely impacted by this shift. These algorithm shifts actually favor long tails keywords, as the content surrounding those keywords should be very specific, and thus very relevant to both users and search bots (search engine indexing engines). As Google, Bing and other search engines continue efforts to deliver more relevant content, quality content and focus on long tail keywords should be the mantra for an effective insurance SEO initiative.

Though organic insurance SEO and social media marketing is an important aspect of insurance marketing, insurance organizations seeking to rapidly build their pipeline will find the fastest path to B2B insurance lead generation remains insurance eMarketing and appointment setting calls. B2B insurance marketing often requires targeting a very specific niche, carrying a specific value proposition to a predetermined title or titles. For example, an insurance agency might want to discuss restaurant insurance or business interruption policies with dining and entertainment establishments. Though effective use of insurance SEO for this target market is important, agents and brokers should remember that insurance SEO initiatives are only one tool for insurance agency lead generation. Insurance SEO initiatives should be complemented with insurance eMarketing and appointment setting campaigns to ensure optimum lead generation attainment.

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