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Local SEO Best Practices for Your Business Website

Directory SEO TEAM — Fri, 20 Jan 2023 16:49:07 +0000

Local SEO Best Practices for Your Business Website

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Local search engine optimization isn’t a single strategy you implement to boost your website to the top of search engine rankings. Its powerful digital marketing strategy for business owners wanting to sell to local customers that combines a variety of best practices for SEO. Meaning, if you’re going to increase your local ranking and ensure you are not losing your customer to your competitor – implement local SEO strategies. Local SEO isn’t different from the regular SEO. It’s just that we using keywords that are more relevant to the local audience.

Your SEO checklist for your small business website

Content Rules

Search engines love content that is compelling and fresh. If you want to rank well in local search results, you need to publish new high quality website content as often as possible. Having a local SEO strategy is essential from the very beginning of your planning process. Plan your content strategy based on the keyword research. Your website content should be engaging and useful to your audience. Think of it this way: When many people come to your website using a particular search term, search engines monitor it – you will likely improve your search rankings. Include your keywords in the title tags and meta descriptions of your web pages. It’s observed, people tend to click on the links that have a keyword in it instead of the one which doesn’t.

Optimize NAP Information

After creating content that is optimized for your local search results, optimizing your NAP (Name, Address, and Phone Number) across your web presence is the most crucial factor. Wondering why? Well, search engines can pick up your NAP information from anywhere around the web. So, if you have different data on various sites, Google may not consider as a single entity. Apart from that, the consistency and quantity of NAP is a ranking factor for local search. Also, think about it this way – if people see different business details across the web, they may get confused about which one is the correct one. Moreover, they may end up contacting your competitor who has more consistent business information. A consistent NAP can get you higher visibility in local search.

Go Mobile

Do you log in to your laptop each time you what to search for something? No, right? You would instead pull out your phone or tablet go on the internet to find whatever you need. That’s what your customers would do too. Moreover, if your website gives a poor mobile user experience, they would get frustrated. In April 2015, Google rolled out a mobile-friendly algorithm and website that fail to comply with Google’s Mobile Friendly guidelines will result in losing mobile search traffic. Not only that, Google penalizes the sites which are not optimized for mobile devices. It can drastically hamper your mobile search results ranking. Google even provides tools to determine the mobile-friendliness of your website. Optimize your site for mobiles and embrace the traffic from those small screens out there. A mobile friendly website is also SEO friendly.

Provide Simple and Easy-To-Use Navigation

The website’s navigation is like a roadmap to your site. It is a factor that will decide how quickly a visitor finds what they’re looking. If people are getting frustrated leaving your website, it will result in an increased bounce rate. It will not only impact your user engagement but will also result in the loss of a potential client. Put time to think through and design website navigation that is easy for a visitor to use to find what they want. Plan your website architecture and based on it create website navigation. It will help you to have clarity of what should go where and which pages need to be interlinked.

Link Building is a Must

Search engines count a link back to your site a “vote of credibility”. It means, there is a possibility that search engines would show your site to the searches for the particular keyword. Links are like trust and authority. You will naturally have few links, but link building activity can increase the number of websites linking to your site and furthermore your website ranking. You can outreach websites with relevant, high-quality content that have good authority to link back to your website. It will help your small business to build online exposure, attract more customers and increase your website ranking. Link building demands regular outreach and follows up. It can be daunting, but in the process, you are acquiring quality links for your website and foster new relationships.

Last but not the least…

Local SEO is often complicated. An effective local SEO strategy is never truly complete. Along with optimizing your website, social media can also help you improve your search engine ranking. Search engine optimization and your website’s ranking are interlinked. Following these basic best practices will lay a solid foundation from which to build upon.

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Source by Shishir Kathurwar

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Local SEO Done Right From the Start

Directory SEO TEAM — Thu, 19 Jan 2023 10:29:12 +0000

Local SEO Done Right From the Start

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Local SEO

Local search engine optimization is the strategy of optimizing for a certain keyword + city or zip code, such as new york pizza 02786, or south Chicago Italian restaurant, etc etc.

With many companies who deal with localized clients now realizing the potential for getting local search clients, many have now sought out the techniques to get listed on Google, Yahoo, MSN etc for such terms.

When you are looking to rank for your keyword + city or zip code etc, the most important first step is to get a domain with both your keyword and the area you are looking to rank for.

Lets say you are in Lisle, Chicago and want more dry cleaning clients.

Lisle-drycleaning.com would be a perfect URL for such a goal. Once you get your domain, half your battle is won, because the search engines believe that your site will be exactly about what your domain name is! They figure you wont have content on there about Orlando Ice cream or something totally off topic, so they weigh heavily on the domain name. Anyone can switch content, but once you get your domain, that site is branded and the search engines know it.

It would be easier to rank for lisle dry cleaning on lisle-drycleaning.com than it would for Chicago dry cleaning.com with tons of content on the site about lisle dry cleaning too… its just the way the search engines like to do business.

Sure you if you a lot of subpages with proper keyword density, tons of high ranking in bound links about lisle dry cleaning etc, you would rank. But why make more work for yourself? Get the right domain and get your onpage SEO set up properly and your local SEO goals will be set in good foundation.

An example of a local SEO query is Orange, Tx pizza. What I got when I searched yahoo is:

Pizza | Pizza in Orange, TX – YELLOWPAGES.COM

Find pizza & Pizza in Orange, TX. Read business reviews, find driving directions, and more. pizza on YELLOWPAGES.COM.

http:// www .yellowpages.com/orange-tx/pizza

Notice the keyword is in the subpage URL? Also notice in the page title the local city and keyword are also mentioned.

This is key if you want to get ranked locally.

Let’s recap:

1) choose a domain with your keyword and city or zip code

2) get your page title as your keyword and city

3) get local and keyword content on your site.

That’s a very solid start to getting ranked for your keyword+ city. There are other things that you can do if you are in a more competitive niche, such as link building and more content.

Just remember SEO is an ever evolving game and takes time.

Good luck!

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Source by Brian Jj James

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Local SEO Is the Rising Sun for Search Engine Marketing

Directory SEO TEAM — Tue, 17 Jan 2023 17:26:48 +0000

Local SEO Is the Rising Sun for Search Engine Marketing

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If you had any doubts in Local Search Engine Optimization then prepare to doubt yourself. Google is going to shine some light on the subject. It’s true that local SEO will not gain your company national exposure even though it can help your nationwide search rankings. However, there is a big change sweeping across web searches on Google for local businesses.

A few weeks ago we announced the search engine’s optimization to personal location settings, making it easier for anyone to change their local search results on the fly. Now Google has completely changed the face of its searches. If you search for a local service or product now you will see a large map on the right side of your screen, see for yourself.

We could not duplicate the new search on every search but it seems as though your screen size and browser could be the determining factor for displaying the new search results page.

That is not even the most interesting part of the change. Local business directories like Yelp, Citysearch, Insiderpages and more are now displaying with how many reviews have been made about a business. It seems that reputation management is now becoming a bigger part of online marketing for search engines.

Search engine marketing is changing every day and I am not saying that nationwide SEO is not important, it just may not be necessary if your business cannot reach out that far. For a small pizza delivery restaurant it is great to have an optimized business listing and some local exposure because that is where people are looking, especially nowadays. Google has made this very clear with these huge changes including its recent optimization of location settings.

Even though it does not make a direct impact on your nationwide traffic optimization of your Google local business listing can have an indirect impact. Organic search engine rankings are based off of a few things including how many new visitors your site is getting monthly and how long they are on the webpage. So sending all of this local traffic can actually boost you up nationally which can be considered a form of branding.

Why is branding important for a small business? Certain businesses can actually become known within their area by name, resulting in a large amount of searches. One reason this could be is word of mouth about quality products and services, another could just be a catching branding campaign. Whatever the case may be, any company that is getting searches for their name and not being displayed number one on the search engines is losing out on extremely targeted traffic.

We as a Local SEO Company our looking forward to more changes to Google’s local searches in the future because they benefit our clients the most. Although we do optimize for nationwide keywords and have plenty of companies doing nationwide business with us, but it is always nice to see the little guys get a boost and have a chance at competing.

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Source by Jon Potts

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Why Choose a Local SEO?

Directory SEO TEAM — Mon, 16 Jan 2023 21:48:34 +0000

Why Choose a Local SEO?

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Search engine optimization (SEO) is an important tool in the arsenal of business owners who are attempting to break into the online world and create a presence that can increase profits. SEO companies are able to implement an intricate website plan that usually results in higher search engine results page (SERP) ranking and more business awareness. Typically, search engine optimization companies, also called search engine positioning companies, use various marketing methods, such as social media and keyword optimization, to increase the likelihood that when a user searches a keyword, they will discover that particular client’s business.

For many businesses, the best way to implement a plan of action is to choose a local search engine positioning company that understands a business’ needs. A local SEO company will know the marketing trends in the client’s area and will be able to easily adjust a website to allow for a successful online marketing campaign. A well-rounded company will be able to provide all of the necessary tools, including graphic design and marketing strategies, to maximize the ability for a website to be noticed on the internet while creating interest in the product that a business is trying to distribute. When an internet user searches for a keyword in the niche market that a business is in, it should be able to find the website by through keywords in the text or header of a homepage. Ultimately, the purpose of SEO is to help traffic to find a relevant website that covers a certain product or service.

A strong online presence is necessary for any local business to survive, and can be further strengthened by working with a local-minded SEO company. Due to the fact that the business is local, it is more likely that the company will be able to provide a business with the correct method of implementation, and ensure that the proper marketing strategy is put in place. Often, marketing trends should be localized by region and it is in the best interest of a business to choose a professional company that has in-depth knowledge of the best strategies for localized marketing.

SEO companies that are not familiar with local Internet marketing strategies region will have a more difficult time handling pay-per-click advertising campaigns, and will not be able to offer the same level of service that is capable by a business that specialized in local marketing. For mom and pop businesses, a national campaign could prove to be counterproductive, and are one example of how a specialized local campaign may improve a company’s repertoire online.

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Source by Liz T Jones

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Top 5 Things To Look For In A Local SEO Services Expert

Directory SEO TEAM — Sat, 14 Jan 2023 23:01:51 +0000

Top 5 Things To Look For In A Local SEO Services Expert

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You want to grow your business quickly to continue earning even more money than what you are getting now. For this, you need to hire the best local SEO expert who will help realize your dream by easily reaching out to your target audience residing in a particular geographical area or territory.

Top 5 things to look for:

1. Knowledge

The professional you hire must have extensive knowledge and is experienced in the digital marketing sphere. There are many strategies that are known to provide noticeable results with the same level of work as offered by others. The expert should have clear understanding of the various aspects of SEO and should explain you on what to do in order to improve your search engine rankings.

2. Effective Communication

Assuming that you hire a local SEO agency who knows its job, you don’t seem to get your desired results. On calling them or emailing them, you don’t get an answer from their side. Please don’t allow yourself to fall in such a situation. People must always look for a local SEO firm who communicates well and always keeps its clients updated about its work. Effective communication will help you understand what the professionals are doing to help you achieve better business results.

3. Transparency and Honesty

If someone tries hard to convince you how good they are in SEO but cannot explain you the methods they use or will use in dealing with your specific online requirements, better avoid such a company. A good consultant will always describe what he will do to help you. While ranking today is hard to achieve, at least hire someone who is honest enough to tell you things as they are.

4. Reasonable Pricing

You may find a company who promises to do a flawless job as far as optimizing your brand is concerned, yet their fee seems very low compared to others. On the other hand, there may be someone who claims to be very professional, but charge thousands of dollars to potential customers. Pricing can be a tricky part, and you need to find a genuine local SEO firm who provides great services at a reasonable price. Do not go for very low rates as the job may be substandard.

5. Timing

A good local SEO consultant will always complete his job on time and will not extend the time limits to give you your desired service. You should go for someone who is realistic about the deadlines and the time needed to get the job done. If someone promises you to bring your website at the top of search engines in just a week, be careful about that company, as it may either be using dishonest techniques or they are simply lying. You must trust someone who will offer excellent services in creating quality content, creating the layout of your site, placing content properly and generating inbound links. Remember that all these work takes time.

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Source by Mansi Rana

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How To Make Your Product Stand Out With Local SEO

Directory SEO TEAM — Sat, 14 Jan 2023 21:08:44 +0000

How To Make Your Product Stand Out With Local SEO

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When you stay in a specific area to check out products/services on the internet, effortlessly, you wish to prefer local SERP’s shown in Google and other web search tools. Basically, local SEO is an arrangement of distinct standards and directions utilized by the digital marketing experts to improve websites for particular topographical areas.

For example- if you enhance your website for the local market, Google will show the website or its pages unmistakably to local visitors initially and after that to the guests living in remote zones. In the event that you run a nearby business in your local area, it is imperative to enhance your website for the neighborhood market. But, how will you do this? Let’s find out.

Put A Local Address on Your Website

Google uses your site’s details to show it in nearby indexed lists. In this way, while optimizing your site for a specific domain name, you ought to take after the Google’s rules for local SEO. As a matter of first importance, put a residential location your site which contains the physically obvious details with a live land phone/mobile number, and business E-mail ID. It tells Google and users about the precise location of your site and manages you appropriately.

Enhance Meta Information and Title Labels according to the Location

All SEO experts know the tremendous significance of Meta Information and Title Labels for SEO. Both of these let web indexes and visitors know the real features of this content. Along these lines, they become in a position to guess the sort of content beforehand. It encourages web indexes to show the content according to their legitimacy. While optimizing your site for local SERP’s, include title labels and meta portrayals for “keyword + your city/state/country. It empowers Google to show your site unmistakably for local query items and raise the volume of organic and natural traffic to the site from particular locations.

Keep the Language Preference in Mind

When you boost your website for local SERP’s, it becomes compulsory that you can keep the terminology preference of the general population (living in those territories) at heart. For example- if you are optimizing your website for a local area, write content in American English and enhance it perfectly for the neighborhood audience. Always remember that your website is viewed by all sorts of individuals. So, keep carefully the content language composition simple so far as possible. In cases like this, your Google considers your site content to be exceptionally helpful for the focused on a group of the targeted audience and show it or its pages in a local query.

Local Business Schema

By using Schema, you can certainly categorize the main important data on your site. In spite of the fact that Google is sufficiently shrewd to play out its obligations all alone yet its algorithm needs to drudge a ton to prohibit the most valid sites and website pages for the local query. Google’s work becomes easier if you add the relevant data to your site, such as phone number, metropolitan areas, etc. Adding scheme to pages is one such practice. It is determined by several factors, such as usage of the right web templates and the CMS with that you are functioning your website.

Add Google My Business to Your Website

Google My business is the genuine buddy of every one of those SEO experts who enhance sites for local SEO. To add this instrument to your site, simply follow the below-mentioned steps:

Make a claim for local listing of your website,

2. Complete the confirmation process for your accounts,

3. Give the exact business subtle elements,

4. Links to your site,

5. Top quality pictures of your business.

6. When you finish this page, accumulate reviews from customers and set criteria for the local listing of your site or its pages. Google will show your site/its pages in local query items according to its settings.

Make Logins at Regular Intervals

Google has made it clear that it can terminate those accounts that do not have any activity for six months or even more. In this manner, you ought to log in your Google My Business account consistently. It will help your site to keep up its sound position in local listings.

Citations

The citation aspect is one of the main factors when you maximize your website for local SERP’s. It’s because Google employs a specific group of directories and list sites to acquire the info and put it to use to send your website. When your website exists on the Google My Business, but unavailable anywhere else on the Global Internet, so, Google may have a slim sense whether your website really is out there or not. So, get citations without the fail. It can help your website to get ranking well in local SERP’s prominently with low and high-performing keywords and key phrases under your market.

Final Words

Local SEO can be an important part of today’s online marketing of websites. It can help entrepreneurs to increase the presence of websites in specific locations and develop their local business by leaps and bounds. Just follow the above-mentioned tips to get the required results while optimizing your website for local SERP’s.

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Source by Khairul Abedin

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