Organic SEO is the procedure of getting your website ranked high in the Search Engine 1-10 positions on Google, Yahoo, AOL, & now Bing. Each Search Engine calls for a different SEO Process, but if you Optimize your website for Google, then that is a great start.

SEO / Search Engine Optimization can be very complex and will involve many fundamentals for good rankings on the Search Engines. We have outlined a few. Each Optimization process ties into each other. One of the most important factors that we have found as an SEO company is doing the correct research on the company we take on, such as knowing their industry, competing companies, location, target market, and the correct layout of our clients website, which plays a major role in how we Optimize their website.

Once we have ran a few SEO Stress Test on our clients website then we will proceed with the research and begin to build a SEO Blue Print with a some basic steps that we have follow to obtain high Organic Rankings via the Search Engines. Below are some basics and a brief explanation of what they mean, without getting into to much SEO jargon.

Search Engines will look for these pieces of information located in the websites source coding. Since Search Engine Robots/Spiders can not read images they follow html code.

Keywords- Are what you would like your website to rank on the Search Engines when a prospect types in a word or a long-tail stream of words. Looking and adding the right keywords to your website source code calls for extensive research on your competition, GEO targeting your prospects, and what a prospect will type in. There are may elements to keyword research, it used to be a 1 to 3 keyword term was the best now studies show 3 to 6 words per keyword is the best option now. Most Searchers are starting to use Questions, Area Codes, Zip Codes, Cities, Counties, States, and then some. Selecting the right terms for your website will make or break your SEO Process.

Meta Tags- Meta elements provide information about a given Web page, most often to help search engines categorize them correctly. They are inserted into the HTML document, but are often not directly visible to a user visiting the site. Typical Meta info is Title, Keywords, & Description. Since the Search Engines do not weight results completely on Meta Tags because of the abuse from some SEO Companies, you have to add other Optimization procedures to the SEO process.

Website Content- Well looks pretty self explanatory, on the other hand it is not. Search Engines do require good and precise content that is written for the end user which is a prospect for you. Most Search Engines will ask that a web page consist of about 1000 words. Now here is the tricky part, how do you develop keyword density that is written for the Search Engines but also for the prospect. Search Engines have become smarter than most SEO Companies would like to thing. If SEO Companies had content that was not keyword stuffed or with hidden keywords on the web page then we would not have this problem. There is a formula that calls for keyword density that depends on the amount of content VS. how much value a keyword has. This means that keywords have to be used a certain amount within the content and placed in the right spots located n the web page. Not as simple as just writin content for your website.

Header Tags- The to tags are used to define HTML headings. defines the largest heading and defines the smallest heading. Header tags are the outlines of the web pages which portrays the attention of the significant information to the users. Are those areas on a web page enclosed by heading tags. example: Position Masters (heading tags vary in weight (size & density) depending on the status of the heading or sub-heading, ie, H1,2,3,4. They are part of HTML language.

Alt Tags -Text that accompanies an image. If a user has the browser set not to display images, or is using a screen reader, they will rely on this text to tell them what the image is. The text can be seen when hovering the mouse over the image, or is read out in the case of a screen reader. This is very important is you have a website that has a lot of images. Since Search Engines read text and code having Alt Tags are essential so the Search Engines can pick up what the image is and also will add to keyword density in the source code.

Above are just a VERY FEW basic steps to follow. Search Engine Algorithms are very tricky and constantly changing. We have done Organic SEO for many different types of companies and we have successfully Organically Ranked them all.

SEO / Organic SEO is an Art and a Process that we take pride in. Once we have Optimized your website the fun starts. The purpose of you have a website is so that many prospects see & use your services or buy your products. I hope that this has shed a little light on a subject many do not understand

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To achieve high rankings in the organic search results, there are a variety of both on-site and off-site SEO strategies that work in tandem to help build authority and trust with the search engines on selected keyword phrases.

Below you can read five basic strategies that search engine optimization companies use in order to benefit their clients’ organic SEO strategies.

1. Conduct exhaustive keyword research: Keyword research is the process of uncovering the most beneficial key phrases that Internet users are searching for that you’ll want to target for your organic SEO campaign. Before you start your keyword analysis, you must determine who your target audience is and whether you’ll target Internet users on a local, regional, national or global scale. If you’re simply targeting local searchers, you’ll want to uncover keyword phrases that use geo-specific modifiers for your keyword targets (i.e. Rental Cars in Atlanta or Atlanta Rental Cars.) There are many useful tools that allow you to conduct keyword research to find which phrases are being search for by Internet users. One of the best is the Google AdWords Keyword Tool, which is a free keyword analysis tool that lists keywords based on their search volumes and how competitive they are.
2. Have strong SEO copywriting: Once you’ve uncovered the most beneficial keywords for your organic SEO campaign, you’ll then want to have a professional SEO copywriter develop optimized web content for your website that uses these keywords in a strategic manner that benefits organic SEO. Each web page on your site should be dedicated to on main keyword phrase or topic and that keyword phrase or topic should be used throughout the web content on each page strategically in header tags (H1, H2, H3, etc.) and throughout the body text. Utilizing strong tags on your keyword phrases also lets the search engines know that this word is more important than the others on your web page. Having well optimized SEO copywriting is a key ingredient in the overall success of your organic SEO strategy.
3. Optimize Your Meta Tags: Meta Tags are informational tags that tell the search engines what your web page is all about. There are three main Meta tags that you can optimize for organic SEO benefits. The first tag is the Title tag. The Title tag, which shows up at the very top of each page in on the search engine results page (SERP) should include your targeted keyword phrase toward the front of the title tag. This also holds true for the meta Description tag, which is the second most important meta tag that you can optimize. The meta Description tag is a brief 170-200 character content block that shows up directly underneath the page URL on the SERP. Including your targeted keyword and a variation of that keyword is a best practice for optimizing your web page for organic SEO. The final meta tag I’ll discuss is the meta Keywords tag which has become less and less important for organic SEO. This tag was often abused by SEO companies that stuffed the tag with every keyword under the sun. Now Google doesn’t even use this tag to factor into how well a page ranks for certain keywords. I still use it however, because it’s like dotting the ‘i’ on your meta tags. Don’t over stuff the tag, but include your main keyword phrase and a handful of closely related keyword variations in the tag.
4. Utilize search engine friendly URL structures: The URLs of your website should also keep your targeted keywords in mind. Optimized search engine friendly URLs work to support your optimized web copy and meta tags by including the same targeted keyword phrases in the URL string. If your web page has the same targeted keywords in the Meta tags, in the body copy and in the URL, that all combines to make your web page highly relevant to the keyword phrase being targeted for your organic search campaign.
5. Start a content marketing strategy: Once your website is well-optimized for organic SEO, the next step you should take is starting a content marketing campaign that helps to build links to your website. Building links to your web pages builds authority for your web page on the particular topic it discusses. The best way to garner these links is by blogging and article writing, as well as distributing other content to other websites such as videos and press releases that help to build your online footprint and to help build links back to your site. This off-site content marketing strategy is a crucial cog in achieving long-term organic SEO success.

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