Your SEO checklist for your small business website

Content Rules

Search engines love content that is compelling and fresh. If you want to rank well in local search results, you need to publish new high quality website content as often as possible. Having a local SEO strategy is essential from the very beginning of your planning process. Plan your content strategy based on the keyword research. Your website content should be engaging and useful to your audience. Think of it this way: When many people come to your website using a particular search term, search engines monitor it – you will likely improve your search rankings. Include your keywords in the title tags and meta descriptions of your web pages. It’s observed, people tend to click on the links that have a keyword in it instead of the one which doesn’t.

Optimize NAP Information

After creating content that is optimized for your local search results, optimizing your NAP (Name, Address, and Phone Number) across your web presence is the most crucial factor. Wondering why? Well, search engines can pick up your NAP information from anywhere around the web. So, if you have different data on various sites, Google may not consider as a single entity. Apart from that, the consistency and quantity of NAP is a ranking factor for local search. Also, think about it this way – if people see different business details across the web, they may get confused about which one is the correct one. Moreover, they may end up contacting your competitor who has more consistent business information. A consistent NAP can get you higher visibility in local search.

Go Mobile

Do you log in to your laptop each time you what to search for something? No, right? You would instead pull out your phone or tablet go on the internet to find whatever you need. That’s what your customers would do too. Moreover, if your website gives a poor mobile user experience, they would get frustrated. In April 2015, Google rolled out a mobile-friendly algorithm and website that fail to comply with Google’s Mobile Friendly guidelines will result in losing mobile search traffic. Not only that, Google penalizes the sites which are not optimized for mobile devices. It can drastically hamper your mobile search results ranking. Google even provides tools to determine the mobile-friendliness of your website. Optimize your site for mobiles and embrace the traffic from those small screens out there. A mobile friendly website is also SEO friendly.

Provide Simple and Easy-To-Use Navigation

The website’s navigation is like a roadmap to your site. It is a factor that will decide how quickly a visitor finds what they’re looking. If people are getting frustrated leaving your website, it will result in an increased bounce rate. It will not only impact your user engagement but will also result in the loss of a potential client. Put time to think through and design website navigation that is easy for a visitor to use to find what they want. Plan your website architecture and based on it create website navigation. It will help you to have clarity of what should go where and which pages need to be interlinked.

Link Building is a Must

Search engines count a link back to your site a “vote of credibility”. It means, there is a possibility that search engines would show your site to the searches for the particular keyword. Links are like trust and authority. You will naturally have few links, but link building activity can increase the number of websites linking to your site and furthermore your website ranking. You can outreach websites with relevant, high-quality content that have good authority to link back to your website. It will help your small business to build online exposure, attract more customers and increase your website ranking. Link building demands regular outreach and follows up. It can be daunting, but in the process, you are acquiring quality links for your website and foster new relationships.

Last but not the least…

Local SEO is often complicated. An effective local SEO strategy is never truly complete. Along with optimizing your website, social media can also help you improve your search engine ranking. Search engine optimization and your website’s ranking are interlinked. Following these basic best practices will lay a solid foundation from which to build upon.

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Dental SEO has become the best and the most preferred technique through which dentists and other medical experts can lead the search engine results and boost traffic to their websites. With increased traffic, more and more patients can arrive at the clinic or health care center to receive the necessary medical aid.

While some dentists might want to fully concentrate on providing the best treatment to their patients alone, it is equally important to think about dental SEO marketing to spread awareness about the effective dental practices and treatments offered.

Purpose of dental marketing:

The main agenda of using dental SEO services is to let the patients know about the kind of treatment available for various medical conditions. In addition to this, there are a few more goals that can be achieved with dental marketing.

• Patients will believe in your treatments: When people look for something online, they tend to visit the first few websites that appear in the search results. Undoubtedly, those few websites are always considered to be the best and the most reliable. Therefore, dental SEO helps to increase traffic and get the trust of several patients.
• SEO also improves the functioning of your website: In addition to just ranking, SEO strategies can enhance the working of your site by loading pages quickly, displaying appealing content to the users, etc. Apart from this, users can easily navigate from one page to another to find their service and access the website from almost any device. This is yet another indication of reliability.

Building a dental SEO-friendly website:

To touch the first rank in any search engine results, it is important to develop a user-friendly and good-looking website that highlights the effectiveness of your dental practices so that the visitors are assured of the best treatment. Here are a few important tasks to complete for the big picture.

• Start by planning and developing a website: Firstly, it is important to develop a modern and device-friendly website that is easily accessible. Let go of the outdated features and try something new. Plan the back-end of the dental website such as the URL, number of pages and easy navigation, good-quality audio, image or video files, etc.
• Pay full attention to the content: The inner beauty and life of a website is the content of the website. Therefore, it is important to include unique, creative, and keyword-optimized content as keywords are great to improve search engine rankings. It is important to include the right kind of content on every page of the website. An engaging piece of content will surely attract a large number of visitors.
• Keep asking for feedback: Positive feedback is yet another smart strategy that can improve website rankings. Therefore, make sure to include a feedback form on the website and keep asking for timely feedback from patients. Also, ensure to present the feedbacks on the website for others to read.

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