search engine optimization – Business Directory SEO

SEO Services For Higher Results

Directory SEO TEAM — Thu, 02 Feb 2023 17:18:37 +0000

SEO Services For Higher Results

The SEO services, that’s the tool giving the boost to your business in a great way. In today’s time, just by being online does not help in getting more business. In other words, your online visibility is of no use if your target customers do not notice your presence. SEO- the abbreviated form of Search Engine Optimization is an essential part of the online marketing strategy. SEO is an effective tool that helps in diverting more web traffic to your website. Thus, helping you in a great way by leading your potential clients to your web page. You spend a huge amount of making your company’s website, but unable to fetch the potential leads to your website. And, the World Wide Web is a place where you have to compete with millions of competitors. So, due to lack of skills your money, an essential asset, get wasted, as well as the clients get shared.

Hence, select an effective and professional SEO service, helping you with the higher ranks on the search engine page. With the proper and skillful use of the SEO services, your business surely going to have fruitful results. Today’s market provides you with abundant SEO service providers. Access the one, which fulfills all your requirements. Search for the SEO, rendering you professional and skilled services. They can really help in adding the volume of traffic to your website. It is better for your company to choose a professional company, as they provide you with the best services at affordable price. Hence, you get a cost-effective package, useful in increasing your business.

On your part, you need to do a detailed study of the SEO service providers. The process of SEO can prove successful only when it is handled by the expert and efficient professionals. The service provider with profound knowledge and proficiency in the field can help you in getting the desired results. These companies offer you various promotional plans and develop SEO friendly websites. The companies, providing you SEO services thoroughly go through your current website. After finding the weak area of your site, they will render you with the best possible solutions, using their internet marketing techniques.

Here are some of the SEO techniques taking your webpage on the top of search engine results.

Some of these techniques include:
Strategic planning and analysis
Keyword/key phrase research analysis
Content/website optimization
Link building tactics
PPC advertising
Search engine submission
SEO reports SEO consulting.

Hence, by applying these techniques and many more, the SEO services IT company in Singapore can make your site the most visited one among your top competitors. So, the next time the search engine’s spider crawls your site, you get it on the top pages. And, hence, higher the profit graph of your business.

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Avoid These 6 SEO Myths at All Costs

Directory SEO TEAM — Thu, 19 Jan 2023 10:43:13 +0000

Avoid These 6 SEO Myths at All Costs

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You have probably heard them all before. SEO is just a matter of doing this and tweaking that. Well, there is a little bit more to doing it right. Avoid these 6 SEO myths at all costs and you will be on the right track.

SEO is easy.

Maybe for the pros who do it every single day, all day long. Even then, there’s a learning curve and to keep up with the curve, the learning must always continue. That said, search optimization isn’t necessarily a hard thing-it just requires experience, applied knowledge, and the time to make it all happen.

SEO is built in to my theme.

Don’t believe it. While many website themes advertise their “SEO-friendliness,” all this really means is that they are ready to be SEO optimized. Without taking an all-inclusive approach of optimizing the complete finished site (with all content), it’s impossible to really optimize in any way. Optimizing the site code is one thing, but optimizing the entire package is another ballgame altogether. Plus, this is another good reason to avoid using theme or template-based sites.

SEO is just a matter of Meta-tags.

Not so. Meta-tags are relevant and do play an important role in a site’s overall SEO-factor, but it’s just one small piece of the overall pie, so to speak. In 1998, optimizing Meta-tags only was a great way to get ranked highly. In 2010, it’s really just an incidental factor.

SEO requires me to get hundreds of incoming links.

Maybe, maybe not. Having just a couple really great quality backlinks is usually better than having dozens of irrelevant, low quality incoming links. The key to liking and SEO is to maintain a balanced link profile that aims for all kinds of links with all kinds of anchor text. Links need to be natural.

SEO is simply a matter of producing lots of content.

Having more content certainly helps…when it’s well-planned and brings something of value to the visitors. But just adding lots of filler content in hopes of boosting search engine rankings is really not a very wise strategy.

SEO means I need to use an artificially high keyword density in my website copy.

Don’t force keyword density in articles. While representing your targeted keyword phrases solidly in your copy is a good thing, there’s also a fine line where being helpful crosses over to being spammy. Never focus primarily on a percentage, number, or keyword density-aim first to create really high-quality content that’ll be appreciated by your visitors.

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Source by Julia Pritchard

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Local SEO Done Right From the Start

Directory SEO TEAM — Thu, 19 Jan 2023 10:29:12 +0000

Local SEO Done Right From the Start

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Local SEO

Local search engine optimization is the strategy of optimizing for a certain keyword + city or zip code, such as new york pizza 02786, or south Chicago Italian restaurant, etc etc.

With many companies who deal with localized clients now realizing the potential for getting local search clients, many have now sought out the techniques to get listed on Google, Yahoo, MSN etc for such terms.

When you are looking to rank for your keyword + city or zip code etc, the most important first step is to get a domain with both your keyword and the area you are looking to rank for.

Lets say you are in Lisle, Chicago and want more dry cleaning clients.

Lisle-drycleaning.com would be a perfect URL for such a goal. Once you get your domain, half your battle is won, because the search engines believe that your site will be exactly about what your domain name is! They figure you wont have content on there about Orlando Ice cream or something totally off topic, so they weigh heavily on the domain name. Anyone can switch content, but once you get your domain, that site is branded and the search engines know it.

It would be easier to rank for lisle dry cleaning on lisle-drycleaning.com than it would for Chicago dry cleaning.com with tons of content on the site about lisle dry cleaning too… its just the way the search engines like to do business.

Sure you if you a lot of subpages with proper keyword density, tons of high ranking in bound links about lisle dry cleaning etc, you would rank. But why make more work for yourself? Get the right domain and get your onpage SEO set up properly and your local SEO goals will be set in good foundation.

An example of a local SEO query is Orange, Tx pizza. What I got when I searched yahoo is:

Pizza | Pizza in Orange, TX – YELLOWPAGES.COM

Find pizza & Pizza in Orange, TX. Read business reviews, find driving directions, and more. pizza on YELLOWPAGES.COM.

http:// www .yellowpages.com/orange-tx/pizza

Notice the keyword is in the subpage URL? Also notice in the page title the local city and keyword are also mentioned.

This is key if you want to get ranked locally.

Let’s recap:

1) choose a domain with your keyword and city or zip code

2) get your page title as your keyword and city

3) get local and keyword content on your site.

That’s a very solid start to getting ranked for your keyword+ city. There are other things that you can do if you are in a more competitive niche, such as link building and more content.

Just remember SEO is an ever evolving game and takes time.

Good luck!

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Source by Brian Jj James

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SEO 101 – Simplifying Search Engine Optimization

Directory SEO TEAM — Wed, 18 Jan 2023 18:05:59 +0000

SEO 101 – Simplifying Search Engine Optimization

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In today’s competitive marketplace a business is only as successful as its website, yet the majority of corporations within this space have ineffectively exhausted online marketing efforts. This is resulting from the concentration placed on the design and execution, as opposed to visibility, of websites. This application is counterproductive to an effective business model; as even the most well designed site cannot produce results if the consumer is unable to locate it. One way to ensure that marketing budgets and efforts are not unrewardingly exhausted is by maximizing search engine optimization (SEO) practices.

SEO is designed to increase a websites visibility, volume and quality of traffic. It is involved with every phase of the site development process from content creation to layout and graphic design. SEO uses a combination of techniques, tips and tricks to frame a website in a manner which is easily found, sorted and indexed by search engines (such as, Google or Yahoo). The more efficiently and effectively this objective can be met the greater online success a website can produce.

Amidst a competitive online community search engine optimization is designed to weed out competing sites by increasing visibility, relevance and influencing online databases (such as, Google). These databases are generated by software programs (commonly known as ‘robots’ or ‘crawlers’), which survey all content available on the internet and index it. The categorized sites are then made readily accessible to web users seeking related information. This process can take upward of a month as information is sorted and qualified against linked information.

The manner in which search engine software programs index content is considered proprietary information, and therefore, is not easily obtained and continually adjusted to avoid the threat of manipulation. However, as the internet has evolved some of the operational procedures have been obtained and research has been organized in relation to such. This has enabled the development of techniques for optimizing search engine procedures so to maximize site visibility.

A few of the current SEO practices utilize content structuring, keyword selection and social media applications. When deciphering which tools are applicable to particular websites bear in mind that as search engine algorithms change so to do the techniques for manipulating them; what is relevant today may not be tomorrow. Hence, search engine optimization is not a onetime task but an ongoing commitment to the improved website productivity.

Corporations may not have the knowledge, time or finances to maintain a commitment to search engine optimizing a site, hence, companies specializing in such are outsourced to assist in the process. When selecting an SEO company ensure that is able to maximize website creation and maintenance, increase site visibility, supply relevant content, creative graphics, intelligent layouts and social media applications which work to the betterment of the business at large.

In conclusion, search engine optimization drives traffic, encourage sales and increases revenue through the leveraging of online marketing initiatives. A well designed, executed and visible website can aid in the development of a productive and successful business. Hence, it is worth the cost and effort to ensure that it is done meticulously through expert input and effective delivery.

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Source by Carla Kostiak

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Top 10 Tips To Improve Insurance Agency SEO

Directory SEO TEAM — Wed, 18 Jan 2023 09:27:48 +0000

Top 10 Tips To Improve Insurance Agency SEO

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Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads, and increase the health and credibility of your insurance website. Let’s review these top 10 tips when it comes to improving your insurance agency search engine optimization.

Know Your Keyword Phrases

Keywords, which are technically keyword phrases, are short three to five word phrases your prospects might use when looking for insurance products and services. For example, Ohio business insurance, Charlotte employee benefits, and New Jersey truck insurance, are all keyword phrases potentially applicable to your agency. To create a list of these phrases, there are many free tools and techniques your agency can use. For example, Google AdWords and Keyword Planner will help you determine the number of searches, by phrase, for your preferred keyword phrases. It will also recommend similar phrases for you to consider. There are many other free and paid tools, including Moz Keyword Explorer and SEOBook Keyword Tool.

Review Other Insurance Agency Websites

Many agencies and brokers don’t do a great job with insurance search engine optimization (insurance SEO). That said, it can be still helpful to investigate other insurance agency websites to see if your agency can glean keyword phrase ideas. To do this, simply navigate to another agency website in your state and View Page Source, and search (Ctrl F) for meta. Or you can install a free tool bar from Moz or SEOBook to make this process simpler.

Social Bookmarking and Google URL Submission

Once your agency has optimized your website for SEO, make sure you submit any unranked pages to Google using the Google Webmaster Tool – Submit URL. And, to better ensure your pages will get ranked, add them to prominent social media platforms including Twitter, LinkedIn, Facebook and Google+.

Keyword Phrases in Titles and Subtitles

Creating titles and subtitles on a web page that includes your preferred keywords will help search bots and human readers more readily scan your content. If they find relevant keywords in your subtitles, they are more likely to read the entire article.

Alt Image Tags and Header Tags

The title for a page appears on the search engine results page. The main header will appear when viewers open the page, similar to a headline in a magazine or newspaper article. Focus each web page on a specific topic and keyword phrase. Your title and header will be indexed by the search engine and seen by prospects. It will increase the chance viewers will open your article instead of an alternate article. Make sure you limit each page to a maximum of three keyword phrases. Both your prospects and the search bots will be looking for well organized, focused content, so keep your content streamlined and relevant.

Dynamic Content Not Duplicate Content

Search engine like to see new content as their search bots scan your insurance agency site. Adding dynamic content with a blog, video, and article publishing will help your insurance search engine optimization efforts. Make sure your website isn’t using boilerplate, duplicate content. If you purchased a site from a vendor that offers boilerplate content, rewrite all your content, as rapidly as possible, or your rankings will suffer the consequences.

Word Density

When it comes to word density, you should repeat your phrase, a reasonable number of times. There are many opinions on word density, ranging from 4% to over 10%. In general, a simple rule should be, when reading your content, it should read well for your website visitors first, and search engines second. Beware of “keyword stuffing”. When writing a page, focus on the topic, not the keyword phrase. When following this process, I find my keyword density is usually in the 5% to 8% range. For example, if you are writing about Florida flood insurance, it’s fine to repeat that phrase 4 or 5 times in 150 words, but not 10 times. You should include the phrase in your page name, page title, description and as header tags as discussed prior.

Boldface, Italics, Underline, Links

It’s good to boldface, italicize or underline your keyword phrases, but do so within a reasonable writing context on your pages. Links can also be helpful, linking to other pages within your website, or conversely, linking from other pages to your preferred pages. Don’t confuse this process with “link building” schemes. Many agencies were led astray with SEO link building scams, such as link farms. Any external links to your insurance agency site should come from high quality, relevant sites.

Insurance Videos

Website visitors are 80% more likely to watch video then read your content, and search engines weight webpages that contain videos. And if your video has a longer view time than other websites in the same search results then your rankings cam improve even more.

SEO Tracking

There are tons of tools available for tracking insurance search engine optimization. Many are free, most are inexpensive. From Moz, to SEOBook, to WebCEO, your agency can pick from dozens of highly functional choices. That said, you’ll need to learn the tool you select, and run and measure the reports on a consistent (monthly should suffice) basis. And it goes without saying, that every agency should have Google Analytics loaded on their website, to track general traffic, traffic patterns, search engine referrals, and social media referrals to their website.

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Source by Alan Blume

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Choosing the Best SEO Services Company

Directory SEO TEAM — Wed, 18 Jan 2023 09:07:21 +0000

Choosing the Best SEO Services Company

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When choosing an SEO services company, you should consider a few things to be able to make the right choice. It is important to note that good search engine optimization (SEO) for your website means more business for you. This is because it will lead to more visibility of your site, hence more traffic, more prospects, more conversions and higher profits. It is the lifeline for the long term success of your business. Therefore, as you choose the company to aid you with your SEO efforts, make a wise choice right from the start to avoid compromising on your web based business.

To start with, you should ask yourself whether SEO is right for your business. If you need more exposure to more clients and potential customers, then the answer here is a no brainer. This decision can also be informed by your level of expertise in terms of SEO. If you are good at implementing SEO yourself, then you can make a quick decision on where to start with your efforts for better search engine visibility. Else, start the process of identifying the most appropriate SEO company to help you out.

The very first sign of a genuine SEO services company is a need to evaluate your website before they offer a quote. These companies know that sometimes, your entire website needs a very small alteration to completely change and become very visible and competitive. They, therefore, insist on evaluating your site to identify what needs to be changed or to be included for better visibility, before you even talk about costs. Avoid SEO companies that will promise and “guarantee” you first page rankings in almost no time. These companies will most likely use some black hat and prohibited techniques to rank your site. The result is temporary good rankings, which fade away as fast as they came. You may also end up getting your site penalized or even banned from the search results, meaning a loss of business and investment capital.

Upon identification of a potential SEO company, find out if they have any certifications. These work towards giving you more confidence in their services. A company that has been identified by various independent authorities for excellent service will most likely give you a very satisfactory outcome with your SEO campaigns. On top of the certifications, they should also have a verifiable portfolio of current and previous clients who are happy with their service.

A huge sign of success that may be delivered by the SEO company of choice is their own website. How well does the SEO company’s website rank for their main keywords? If they are competitively ranked, then you can use them to help with your SEO efforts. If they are nowhere to be found in the search engines, then you cannot expect much from them.

Finally, the cost of the service should be affordable and cheap enough for your pocket, but well enough to guarantee quality service. Remember that success with SEO is an on-going effort and not a one-time activity. So, when choosing your SEO services company, make sure to have this in mind.

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Source by Chris M Green

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