seo – Business Directory SEO

Why Your Digital Marketing Strategy Won’t Work Without SEO

Directory SEO TEAM — Wed, 26 Apr 2023 16:57:33 +0000

Why Your Digital Marketing Strategy Won’t Work Without SEO

[ad_1] Digital marketing is the process of utilizing digital channels to market and advertise products and services. These efforts are used to generate interest from the target audience and convert it into sales opportunities.

Search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, e-mail direct marketing, e-books, optical disks and games, etc., are some examples of digital marketing.

However, this article will specifically discuss the importance of SEO.

Search engine optimization or SEO is the practice of using accepted techniques to increase the ranking of a website in search engine results. This practice best ensures a website will receive more traffic from the natural search results.

Note: Methods such as using paid ads to get traffic from search engines are not part of SEO because ads are not a “natural” part of search results. Such methods fall under SEM.

Below I’ll give you three reasons that explain why SEO is important for your website.

1) SEO focuses attention on the most effective sales tool a business has

What is the most effective sales tool a business has? Your website!

It’s always open – 7 days a week, 365 days a year, and never asks for sick leave or arrives late to work. It pulls in sales, leads and opt-ins without any hassle. Your website is your “perfect employee” because it multi-tasks effectively and tackles thousands of prospects at once.

Search engine optimization grabs the attention of your target audience and directs it towards your “perfect employee.”

2) SEO lets people find your website

Your first point of contact with your audience online is your website. However, unless people can find it, your website is as good as non-existent.

Another reason SEO is necessary for your website is because of the role it plays in digital marketing.

Google is notorious for being secretive, so we don’t know the latest stats. However, in 2012 this empire announced that it receives 3 billion queries per day! That’s 90 billion per month or 1.1 trillion searches per year!

So ignore SEO at your own peril.

SEO gets your business found, noticed, and loved.

3) SEO builds credibility

SEO can make your brand stronger, more recognized, and can increase its virality. Your goal should be for your website to show up at the top of the results when people search on Google for a keyword relevant to your business.

If you can achieve this goal then your prospects will automatically believe that your website advertises the best product or service they are seeking.

Nowadays, everyone just “Googles it.” If your website is displaying at the top of the list of results, then your credibility will increase substantially.

Of course there is much more about the importance of SEO than the reasons discussed above. Just as there is much more to digital marketing than SEO. However, this article serves as a helpful introduction to the topic.

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Source by Farhan Musavi

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The post Why Your Digital Marketing Strategy Won’t Work Without SEO appeared first on Business Directory SEO.

SEO Services For Higher Results

Directory SEO TEAM — Thu, 02 Feb 2023 17:18:37 +0000

SEO Services For Higher Results

The SEO services, that’s the tool giving the boost to your business in a great way. In today’s time, just by being online does not help in getting more business. In other words, your online visibility is of no use if your target customers do not notice your presence. SEO- the abbreviated form of Search Engine Optimization is an essential part of the online marketing strategy. SEO is an effective tool that helps in diverting more web traffic to your website. Thus, helping you in a great way by leading your potential clients to your web page. You spend a huge amount of making your company’s website, but unable to fetch the potential leads to your website. And, the World Wide Web is a place where you have to compete with millions of competitors. So, due to lack of skills your money, an essential asset, get wasted, as well as the clients get shared.

Hence, select an effective and professional SEO service, helping you with the higher ranks on the search engine page. With the proper and skillful use of the SEO services, your business surely going to have fruitful results. Today’s market provides you with abundant SEO service providers. Access the one, which fulfills all your requirements. Search for the SEO, rendering you professional and skilled services. They can really help in adding the volume of traffic to your website. It is better for your company to choose a professional company, as they provide you with the best services at affordable price. Hence, you get a cost-effective package, useful in increasing your business.

On your part, you need to do a detailed study of the SEO service providers. The process of SEO can prove successful only when it is handled by the expert and efficient professionals. The service provider with profound knowledge and proficiency in the field can help you in getting the desired results. These companies offer you various promotional plans and develop SEO friendly websites. The companies, providing you SEO services thoroughly go through your current website. After finding the weak area of your site, they will render you with the best possible solutions, using their internet marketing techniques.

Here are some of the SEO techniques taking your webpage on the top of search engine results.

Some of these techniques include:
Strategic planning and analysis
Keyword/key phrase research analysis
Content/website optimization
Link building tactics
PPC advertising
Search engine submission
SEO reports SEO consulting.

Hence, by applying these techniques and many more, the SEO services IT company in Singapore can make your site the most visited one among your top competitors. So, the next time the search engine’s spider crawls your site, you get it on the top pages. And, hence, higher the profit graph of your business.

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Using Insurance Marketing Videos To Improve SEO & Extend Your Agency Reach

Directory SEO TEAM — Fri, 20 Jan 2023 19:23:06 +0000

Using Insurance Marketing Videos To Improve SEO & Extend Your Agency Reach

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Videos have great shelf life and offer insurance agencies and brokers an opportunity to provide educational, sticky, and effective content. Videos can range from recorded webinars, to voice over PowerPoint, to professionally composed whiteboard productions with scripted voice over and complimentary background music.

Why add video to your insurance agency website, and why create a branded YouTube channel with videos? One important statistic to consider, is that your insurance prospects are 80% more likely to watch your video than read your content. Another is the impact of video on your insurance search engine optimization efforts. Google gives more weight to webpages that contain videos, and of course, they own YouTube. More video typically equates to better insurance SEO. And when your insurance agency video has a longer view time than other websites in the same search results, you receive an even greater SEO boost from Google. Furthermore, an insurance agency video provides producers with great collateral for their email marketing, a social media marketing efforts.

Professionally branded YouTube channels can be used to create featured videos and specific play lists. For example, you can offer playlists for P&C, Employee Benefits, High Net Worth Clients, and Personal Lines. Each play list should have at least 3 videos, preferably more. These can then be used for web marketing initiatives including email marketing and social media marketing.

Though prospects (and clients and partners) often prefer videos to written content, not all of these website visitors will watch your video in its entirety. Insurance website visitors want to know if the video pertains to them, and if they don’t see its benefit quickly they will leave your video and bounce to another site. To help improve stickiness, make sure you add captions and transcripts. Captions and transcripts will help improve the chance people will watch your entire video and boost your authority with Google. Captions and transcripts help by:

Increasing view time (up to 80%)
Improving deep linking with keywords in video
Improving search results for keywords included in video

Take the time to create insurance videos, and leverage their benefits to the fullest. Including insurance marketing videos on your website and adding them to a branded YouTube channel will help your insurance search engine optimization efforts, increase website traffic and drive more insurance leads into your pipeline.

If you are looking for ways to improve your insurance agency website, produce high quality videos, and optimize your insurance agency SEO, and lack the internal time, tools or skills to do so, you can consider outsourcing this initiative to a proficient insurance marketing agency.

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Source by Alan Blume

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Local SEO Best Practices for Your Business Website

Directory SEO TEAM — Fri, 20 Jan 2023 16:49:07 +0000

Local SEO Best Practices for Your Business Website

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Local search engine optimization isn’t a single strategy you implement to boost your website to the top of search engine rankings. Its powerful digital marketing strategy for business owners wanting to sell to local customers that combines a variety of best practices for SEO. Meaning, if you’re going to increase your local ranking and ensure you are not losing your customer to your competitor – implement local SEO strategies. Local SEO isn’t different from the regular SEO. It’s just that we using keywords that are more relevant to the local audience.

Your SEO checklist for your small business website

Content Rules

Search engines love content that is compelling and fresh. If you want to rank well in local search results, you need to publish new high quality website content as often as possible. Having a local SEO strategy is essential from the very beginning of your planning process. Plan your content strategy based on the keyword research. Your website content should be engaging and useful to your audience. Think of it this way: When many people come to your website using a particular search term, search engines monitor it – you will likely improve your search rankings. Include your keywords in the title tags and meta descriptions of your web pages. It’s observed, people tend to click on the links that have a keyword in it instead of the one which doesn’t.

Optimize NAP Information

After creating content that is optimized for your local search results, optimizing your NAP (Name, Address, and Phone Number) across your web presence is the most crucial factor. Wondering why? Well, search engines can pick up your NAP information from anywhere around the web. So, if you have different data on various sites, Google may not consider as a single entity. Apart from that, the consistency and quantity of NAP is a ranking factor for local search. Also, think about it this way – if people see different business details across the web, they may get confused about which one is the correct one. Moreover, they may end up contacting your competitor who has more consistent business information. A consistent NAP can get you higher visibility in local search.

Go Mobile

Do you log in to your laptop each time you what to search for something? No, right? You would instead pull out your phone or tablet go on the internet to find whatever you need. That’s what your customers would do too. Moreover, if your website gives a poor mobile user experience, they would get frustrated. In April 2015, Google rolled out a mobile-friendly algorithm and website that fail to comply with Google’s Mobile Friendly guidelines will result in losing mobile search traffic. Not only that, Google penalizes the sites which are not optimized for mobile devices. It can drastically hamper your mobile search results ranking. Google even provides tools to determine the mobile-friendliness of your website. Optimize your site for mobiles and embrace the traffic from those small screens out there. A mobile friendly website is also SEO friendly.

Provide Simple and Easy-To-Use Navigation

The website’s navigation is like a roadmap to your site. It is a factor that will decide how quickly a visitor finds what they’re looking. If people are getting frustrated leaving your website, it will result in an increased bounce rate. It will not only impact your user engagement but will also result in the loss of a potential client. Put time to think through and design website navigation that is easy for a visitor to use to find what they want. Plan your website architecture and based on it create website navigation. It will help you to have clarity of what should go where and which pages need to be interlinked.

Link Building is a Must

Search engines count a link back to your site a “vote of credibility”. It means, there is a possibility that search engines would show your site to the searches for the particular keyword. Links are like trust and authority. You will naturally have few links, but link building activity can increase the number of websites linking to your site and furthermore your website ranking. You can outreach websites with relevant, high-quality content that have good authority to link back to your website. It will help your small business to build online exposure, attract more customers and increase your website ranking. Link building demands regular outreach and follows up. It can be daunting, but in the process, you are acquiring quality links for your website and foster new relationships.

Last but not the least…

Local SEO is often complicated. An effective local SEO strategy is never truly complete. Along with optimizing your website, social media can also help you improve your search engine ranking. Search engine optimization and your website’s ranking are interlinked. Following these basic best practices will lay a solid foundation from which to build upon.

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Source by Shishir Kathurwar

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SEO Content Writing – An Art of Creating Vibrant Web Pages

Directory SEO TEAM — Fri, 20 Jan 2023 16:42:27 +0000

SEO Content Writing – An Art of Creating Vibrant Web Pages

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Internet users tend to click mainly on the first few links displayed in the first page of search engines to collect specific details about a product or service. Because of this reason, search engine optimization has become inevitable to enable a website to rank high in the search engine result pages. Various factors are taken into account when creating an effective SEO website. Among them, content of the website is one factor that needs great research and professional support.

If you have a business website, you should also know more about the importance of content writing in SEO. Well-written content that is optimized for search engines appeal to both human visitors and search engine crawlers.

Significance of Content Writing in SEO

Website content writing services are designed to provide firsthand information about your products or services with just a simple mouse click. Therefore, all facts and figures added into the webpage must be well arranged, flawless and useful. SEO copy writing needs technical skills and experience on the part of the content writer. Professional SEO content writing service brings advantages such as:

Original and user-friendly content with quality presentations
Use of the right keywords
Appropriate placement of keywords to maximize keyword density from 2 to 5 percent
Content written after analyzing the current market trends and customer relationships
Reviews and surveys other competitive websites
Enhances the link popularity of your website
Helps to establish a brand name for your products and services
Increases website traffic and strengthens your presence on the internet
Develops search engine friendly websites to place them at top position in search engine results
Attracts targeted customers to achieve global exposure for your business
Enables constant updating of your website with vital information

Role of SEO Content Writers

SEO content writers are professionally qualified and experienced to create search engine friendly web pages containing the relevant information. They have the technical skills to optimize the webpage using Meta descriptions, title tags, inward links, and header tags. Only an experienced SEO content writer can implement various internet techniques to optimize the web page perfectly and thereby increase its online visibility. So many business enterprises hire SEO companies to improve the effectiveness of their web pages and to build a good rapport with website users.

However, due to the booming growth of SEO companies, it is necessary to make a detailed research before signing a contract. Only a professional SEO company with adequate infrastructure and expert staffs can deliver the best results. Their experience in the field also matters in providing quality output within the scheduled time. Once you understand the importance of content writing in SEO you are bound to take care to assign this significant SEO task only to dependable and proficient service providers.

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Source by Rajeev Rajagopal

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How Social Media Allies and Upsides Your SEO Efforts?

Directory SEO TEAM — Fri, 20 Jan 2023 09:29:12 +0000

How Social Media Allies and Upsides Your SEO Efforts?

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SMM and Search Engine Optimization are usually given a separate space in the digital marketing arena.

And, quite reasonably, they are the two most decisive factors in the online marketing sphere.

But what we fail to understand is why many businesses do not acknowledge social media marketing as one of SEO’s most influential allies.

Do we intend to say that social media directly encourages your Search engine rankings?

The simple answer could be NO!

You must recognize that social metrics like Facebook likes and Twitter followers indicate social profile authority but have no hand in directly circumscribing the search engine rankings.

Surely, our straightforward answer is confusing. However, we completely believe that SEO and smo are powerful collaborators whose association must be leveraged for digital marketing success.

Let’s dig deeper and express how SMM can merit and warrant your SEO strategy.

The Relationship Between Social Metrics & SEO

Let’s assume that there might have been experiments conducted in the past that determine the use of social-media metrics such as social mentions and engagement level for search engine rankings.

But due to the unpredictable and unstable nature of smo and the weak signals generated, professionals might have dropped the attempts.

This was well elaborated by Matt Cutts back in 2014 in a Webmasters video. He was the Head of Google’s Webspam Team back then, and he revealed that social media provided incomplete signals.

Also, search engine algorithms can’t ascertain the reliability and authority of the smo posts and the profile.

Nevertheless, is there an Indirect way that social media influences search engine rankings?

And, this was embellished in the Cutt’s video itself.

He said that Google treats all social media websites like any other website on the Internet, which means that the same rules apply to Facebook, Twitter and so on as it applies to other websites.

Benefits of Social Media for Business

A Linkable Opportunity

As most social media consists of links to other websites, site owners and content creators can use it to promote their content.

You can employ a particular mixture of organic and paid promotions strategy to maximize your audience base.

Here’s how this happens-

As you use social media, there might have been countless times that some articles impacted you.

The impression an article made is evident in the things you share and communicate on social media. You might often use the information from the article in your other works, giving the source article a reference.

Understand that people cannot relate to something unless they know about it. Social media gives the perfect opportunity to content creators to prompt the audience and share link-worthy content.

You might well concede that SMM has given attention to many websites and individuals who were not known before. Creating Brand Mentions

Now, suppose someone or something (brand, product, service, individual, business, etc.) that has not yet been identified by Google suddenly notices many remarks online. In that case, it will influence Google to categorize them as an “entity”.

These are some unique circumstances that can boost your search engine rankings. This is bound to the context you are being mentioned or how people are talking about you online.

Understand that you are not adjudicated for how high you rank for a thing but what you entail as an entity.

So your website might not be getting a mention for a specific thing right now, but seeing the number of people who put trust in you, they can well start recognizing your business for that particular piece.

This is called the power of positive mentions.

Nevertheless, you need to make sure that positive mentions are not just on social media but on all public forums.

You can spring your brand marketing with your true audience base and inspire positive reinforcement and communication on social media.

Social Media For Searches

You cannot miss the fact that people use social media to search for a particular product or brand, and your audience base is just not limited to Google or Bing.

As you operate Twitter, you will realize that the social media channel with its trends, hashtags, insights and other tools give you a perfect opportunity to collude with the potential customers, making your content visible to the users.

You will find similar responses to Pinterest and Instagram.

Also, if anyone wants to know more about your company, he/she will likely ascertain your presence on Facebook, Instagram, Twitter channels- do a quick search and decide upon if he/she wants to deal with your business or not.

In 2016 Mark Zuckerberg had mentioned that “Now people are doing more than 2 billion searches a day between looking up people, businesses, and other things they care about.”- source Techcrunch.

Facebook had earlier retreated on a semantic graph search engine and launched a true keyword search, which landed in more search queries for media channel.

Twitter, since its onset, has been the leading destination for the population to flock for searches, especially in the event of big global news. Full post search appeared to have worked for Facebook and have expedited query volume.

Changing The Idea Of SEO

We have reached the phase where SEO is not just centered till Google optimization. We need to realize that search engine optimization is extending and converging on smo.

Also, if Google has been unclear about its stand, Bing, on the other hand, has been quite positive in including social metrics in its search engine algorithms.

You may well agree that the audience that reaches the company website, lurking through digital media channels, has already interacted with the company in a very pragmatic sense.

Also, digital media gives users the capability to engage more powerfully and compellingly. Hence, it will be only effective to broaden your social, media capacities and elicit brand awareness and growth.

Alas! As the web is all about building relationships, fostering an audience and sharing ideas- we help you express it with passion.

Hire a digital marketing agency in Chandigarh to build your brand authority on the key social, media channels with highly relevant, engaging, well-researched and unique content.

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Source by Akshay Puri

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