It is really not difficult to set up an affiliate marketing program as most people think. The internet has created a huge market for knowledge. People know that to learn you have to pay. And your key is finding the sources for this knowledge.

The first thing that you must do is build a website that will be your hub. Ideally your name should be a part of the name. Something so if a searcher can only remember your name they can find the site. You can add the type or the name of the product either to the front of the URL or as a subscript to get good SEO ranking.

Next preferably find a product that you will have a product that you strongly believe in and can recommend without hesitation. Remember people will buy this from you not because of the product but why you are promoting it. They will be able to tell if you use it or if you are just selling the next great shiny button.

As you build your site to promote this product remember that testimonials will help promote it. Make sure you have a plan to get recommendations from the people who buy it through you.

While you will need an auto-responder to promote this product you will need to create only introductory emails and then follow-up emails for those who did not buy on the first pass.

An area that is often overlooked is the unopened emails that you sent out. Your auto responder should have tracking software to let you know who did not open the email. This way you can send them a nudge reminder and then a countdown reminder. You never want to leave this as an open-ended purchase rather you want to add a sense of urgency to the sale.

I cannot state this enough, you must believe in the product. Your followers have come to trust you and hold your opinion in high regard, once you breach that trust you will lose this follower. Granted there are billions upon billions of people on the internet but the cost to acquire new followers is huge. Always look back on the days when you had no followers and remember how precious that very first one that stuck with you was.

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Engines offer both organic and paid results, allowing users to select those responses they deem most germane to their query. What does this mean to the average insurance agency, broker or carrier? Insurance agents and brokers need to determine the long tail keyword phrases applicable to their organization and optimize their website for those phrases. Some insurance SEO long tail keyword examples include:

• New Mexico Truck Insurance
• Arizona Machine Shop Insurance
• New York Restaurant Insurance
• Professional Liability Insurance
• Florida Property and Commercial Insurance
• New York Coastal Condominium Insurance

The more keywords included in a phrase and the more specific the term, the narrower the results, and the less frequently that term is searched. Conversely, the shorter the phrase (auto insurance for example), the broader the results, and the greater the competition for the phrase. It’s important to note that the on page insurance SEO optimization is only part of the job. For effective insurance SEO, off page optimization is extremely important including news releases, social media marketing and ePublishing. Effective long tail research and optimization can and will result in improved insurance website traffic, and when combined with an up to date website and advanced insurance website tools, should translate into an increased book of business.

How does the Google Penguin and other algorithm shifts impact your insurance SEO and long tail keyword initiatives? These types of algorithm shifts were directed at websites that violate Google’s Webmaster Guidelines. The algorithm shifts account for greater emphasis on original content and social media than back link popularity. Further, insurance organizations which were focused heavily on backlink building, link swapping and directory submissions, often in pursuit of broader keyword phrases were adversely impacted by this shift. These algorithm shifts actually favor long tails keywords, as the content surrounding those keywords should be very specific, and thus very relevant to both users and search bots (search engine indexing engines). As Google, Bing and other search engines continue efforts to deliver more relevant content, quality content and focus on long tail keywords should be the mantra for an effective insurance SEO initiative.

Though organic insurance SEO and social media marketing is an important aspect of insurance marketing, insurance organizations seeking to rapidly build their pipeline will find the fastest path to B2B insurance lead generation remains insurance eMarketing and appointment setting calls. B2B insurance marketing often requires targeting a very specific niche, carrying a specific value proposition to a predetermined title or titles. For example, an insurance agency might want to discuss restaurant insurance or business interruption policies with dining and entertainment establishments. Though effective use of insurance SEO for this target market is important, agents and brokers should remember that insurance SEO initiatives are only one tool for insurance agency lead generation. Insurance SEO initiatives should be complemented with insurance eMarketing and appointment setting campaigns to ensure optimum lead generation attainment.

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