While earlier, advertising was primarily limited to newspapers, radio and television, today it has gone beyond them. Both the traditional and digital media have their own unique aspects. This article will offer a comparative analysis of both these media.

Reach

No doubt, advertising campaigns through traditional media reach a large chunk of the population. However, the message reaches an even larger number of people through online media. The Internet helps to reach a range of people within a short span of time. While traditional marketing is limited only to a particular geography, online media knows no barrier.

Cost

Digital media cuts costs significantly. Television, radio and newspaper ads are expensive. The price depends on the slot and space chosen. Using the digital platform is helpful for small firms who are tight on budget.

Media monitoring

Media monitoring is simpler in online media than traditional media. Companies can see and measure in real-time the effectiveness of their campaign and plan further activities. However, in case of traditional media real-time media monitoring is a tough task.

Dialogues and Monologues

Marketing through digital media allow dialogues between companies and clients. Through social media, clients can discuss their products and services online in real-time. Communication flows just one way in traditional media and this can lead to confusions and problems. However, in digital media communication flows both ways.

Engagement

Engagement is much higher in the digital platform.Through digital marketing, companies can encourage customers to visit their websites and test their products and services. Customers can also interact with company representatives and know more about the product. Call to action is easier through digital media as compared to traditional media.

However, it will be wrong to say that traditional marketing is dead. There are still many parts of the world, where the Internet is yet to reach and people are yet to be computer-friendly. In such cases, traditional media play a very important role in conveying the message.

Nevertheless, with time digital marketing is giving a stiff competition to traditional marketing. Digital marketing trends have changed the rules of the game and more and more companies are consolidating their online presence to stay competitive in the market.

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The post Digital Media Vs Traditional Media – A Comparative Analysis appeared first on Business Directory SEO.

There are various categories of the marketing, but there are two main segment, first being the traditional marketing & second, being the digital marketing. In this article, we will discuss about these methods in details.

01) TRADITIONAL MARKETING

Traditional marketing refers to any type of promotions, advertising or publicity,which are generally used by the companies/ business entities for a longer period, & that has a proven success rate.

In old times, marketing was defined as the flow of goods & services from producers to consumers. This is a product oriented definition of marketing. The producer concentrate only on the products that what they can produce / manufacture, & need of consumers are not taken into the consideration.

Methods of traditional techniques include print advertisement, such as newsletters, billboards, newspapers ads. Other forms are television, commercials, radio -broadcasting advertising about the product or service of any company.

NEED OF DIGITAL MARKETING

Since the technology is advancing in now-a-days, that demands the change in everything. The digital marketing is a part of the computerisation. Talking for about 20 years back, there was no computers, no mobile phones & of course, no internet connection. But as the technology grows, after some time mobiles phones & computers are introduced into the life of human being. After some more time, internet facilities got introduced, which bring about the digital revolution. Examples of the digital marketing includes the websites, social media networks, emails are the common. The digital marketing is similar to traditional one but by using the digital devices & information technology. It is Faster, reliable & easy to find medium & therefore accepted worldwide.

02) DIGITAL MARKETING

Digital marketing is a broad term that refers the marketing through the online medium like search engines,websites, social media networks & emails.Digital marketing is sometimes also called the online or internet marketing.

Digital (latest) marketing technique include the SEO (search engine optimization), SEM (Search engine marketing), content marketing, campaign marketing, e-commerce marketing & social media marketing.

There are various reason for the growth of digital marketing.

1) Digital marketing techniques are more cost effective than traditional concept.

2) Digital process faster than old one, thereby result oriented.

3) Any individual / company track his/ her performance.

4) All process being reliable, generates better revenues.

5) Digital media facilitate the interaction with targeted audience.

However, there are various factors that affect the process of firm’s ability to develop & maintain the successful transaction & relationships with the target customers. There is generally two types of environment inside any organisation. One is stable, not changing with time & changes are very frequent. Second being the dynamic field that keep on change according to the demand.

For carrying out the successful business, either it may be old or new, one need to give the proper attention on choosing the right consumers, creating the audience & by developing the superior value of the service / products.

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As the internet is one of the most popular technologies, it is easy to say that digital marketing is preferable over traditional. Still, one could argue that traditional marketing grabs hold of the public that does not use the internet as often as the others. With such arguments, it would be better if you read the following points to find out as to why digital marketing is superior to traditional marketing.

It is affordable

Digital marketing does not cost as much as any form of traditional marketing. Whether you consider newspaper ads or television ads, they all cost much higher when you compare them to the paid ads online. This does not mean digital marketing is less effective. In fact, it offers a higher conversion rate than traditional marketing in a large number of cases.

The reason behind such affordability and effectiveness of online marketing is the fact that everyone is now using the internet. If you do not want to spend on paid marketing, you can opt for other methods which do not cost any money. With SEO, you will not be spending any money on advertising your business. Still, the best way to digital market your brand is through a combination of non-paid and paid marketing methods.

Overall, digital marketing costs much less when compared to traditional marketing. You will be able to save much money by opting for this choice.

It has a broader reach

As stated before, almost everyone uses the internet now. Either on a mobile or on a laptop, a person will be connected to the internet. Digital marketing Mumbai allows you to target this audience through numerous different methods. Each method is unique as well.

It is easier to manage

You will not have to put much effort into managing your online marketing campaigns. The SEO of your website will work automatically after a certain time. Your PPC ads will be getting displayed on the search results and you will just have to check the progress. Moreover, you can do all of this within a few clicks from anywhere at any time.

On the other hand, conventional marketing demands more supervision. Basically, it employs more people and you do not get to find out whether it yielded as good results or not. It is not as flexible as the digital marketing too.

Now that you know the advantages of online marketing, you should start looking for a service provider of the same. By hiring an expert, you will be able to save your money, energy, and resources while availing the maximum benefits of online marketing. If you need any help, you can contact us.

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