1. Chatbots

This year, chatbots are among the top digital marketing trends. Basically, this is a technology that is powered by artificial intelligence. This allows customers to chat with the bot to get answers to some common questions.

As a business owner, you can use this feature to engage with your clients and customers. Since several visitors may visit your website simultaneously, you can benefit from this technology as it can chat with hundreds of customers at the same time. In other words, chatbots can work 24/7 without costing any amount.

2. YouTube Shorts

Recently, YouTube launched another great feature known as “Shorts”. Basically, it shares a lot of similarities with Instagram Reels. The idea is to create a video that’s around 15 seconds in length.

This type of short-form video is increasing in popularity day by day. This feature is an ideal choice if you already have a lot of subscribers on YouTube. For others, they will have to wait until their channel grows to be eligible for YouTube Shorts.

3. Voice Search Optimization

According to a research study, around half of teenagers of today use voice search on a daily basis. This can give you a pretty good idea of the popularity of voice search in the future.

Google claims that its systems have achieved up to 95% accuracy when it comes to voice search. According to another prediction, half of all online shopping is going to be done through voice search by 2022. This provides lucrative opportunities for digital marketers. Therefore, it is important that you optimize your website for Easy Voice search.

4. AI in Marketing

According to the news, Artificial Intelligence is going to control several aspects of your life down the road. Therefore, we can say that big changes are going to take place in the future. Today, 6 out of 10 internet users interact with artificial intelligence chatbots to get answers to their queries on many apps and websites.

As a matter of fact, most of the content on social media platforms is categorized based on AI to make sure users remain engaged. Therefore, it is a great idea to make artificial intelligence part of your tools.

Long story short, these are some of the latest digital trends that you must be aware of if you are unaware of these stands or you may not be able to compete with your competitors. Therefore we suggest that you consider this article and update your skills accordingly.

Website in our Directory that may interest you:

The post Top 4 Digital Marketing Trends in 2021 appeared first on Best Web Directory for Backlinks.

A digital transformation strategy is to create capabilities to fully leverage the possibilities and opportunities in new technologies and to make a faster and better impact. This is a strategy which businesses should adopt if they want to evolve and survive.

Digital technologies like cloud computing, analytics, mobile computing, social media, and IoT, 3D printing, drones, artificial intelligence, and robotics are creating a huge impact on businesses.

Companies need to adopt these technologies in their operations by engaging their customers and empowering their employees with the necessary skills. Companies like Facebook, Amazon, Apple, and Microsoft have used digital transformation to grow faster and to improve their productivity.

It is a once in a lifetime technology shift to transform every industry and business in the world by evolving faster and by investing in new business models on the latest technologies.

Design thinking as a Tool:

Design thinking is one of the key tools for digital transformation. We can obtain practical and creative resolution to problems using this technique. It is a significant, different way of thinking with an intent on producing a constructive result considering the end-user.

Design thinking employs divergent thinking, which is a way to make sure that we explore many possible solutions while resolving a problem. Design thinking includes “building up” ideas during a “brainstorming” phase. This helps to reduce the fear of failure of the participant(s) and encourages comments and participation from a variety of sources in the “ideation” phase.

Design thinking takes into account user experience in designing a solution to a problem faced by end users. In simple words, Design thinking is nothing but putting yourself in the customer’s shoes to gain empathy and awareness for their needs while designing a solution.

It is the way to go paperless and protect the environment.

Skills required for Digital transformation:

Employees must have skills like familiarity with new technology, data analysis, interpersonal skills and ability to learn quickly in a fast-paced environment, to adapt to digital transformation. Creativity and ability to execute and a customer-centric approach are also important skills required.

There is a big demand for people who have these skills and there are great job opportunities in the marketplace.

Conclusion:

Digital transformation should target at improving customer experience by digitization of operational processes, recreating new business models and by utilizing design thinking, to survive in a competitive marketplace.

Website in our Directory that may interest you:

The post Impact of Digital Transformation and Trends appeared first on Best Web Directory for Backlinks.

It’s been said that “2014 is going to be a killer year for social media and small business.” It’s also been said that properly implemented digital marketing strategies can help small businesses grow. So, what does this mean for small businesses that plan to primarily target Black American consumers? It means you need a realistic understanding of where Black consumers fit in this new media and cybercultural landscape. You will want to keep the following findings and/or trends in mind as you customize your small business marketing campaign targeting this consumer:

1. Many, if not most, young African-Americans are early adopters and influencers of pop culture, so you will want to promote new technology and lifestyle products to this consumer demographic.

2. Black Americans are heavy users of social media and huge consumers of video content.

3. Black digital consumers are very receptive to advertising on mobile devices.

4. The Black consumer ownership rate for smartphones grew from 33% to more than 54% and continues to grow.

5. African-Americans use their phones for texting, Internet access, receiving and sending email, downloading picture, downloading music and mobile video, accessing Twitter and Facebook more than other demographics.

6. Black women are huge users of e-commerce involving purchases of beauty products, clothes, healthcare products and groceries.

7. Black men and women are very socially connected to others. 72% of Black adults online have more than one social networking profile.

8. Black women between the ages18 and 35 are 72% more likely to highlight products and web content preferences by “liking,” “following” or linking to an article, brand or website.

9. Black Americans trust Black media more than mainstream sources for information. Ads that reflect benefits of products or services and convey a positive message to the African-American community are well-received.

10. African-American women between the ages of 18 and 35 are 72% more likely to publish a blog.

African-Americans have incredible buying power. Even, in the face of the harsh effects of the recession, spending by the Black community still energized the American consumer market. The Nielsen Company, the global information and research firm, projected that African-Americans’ spending power will reach $1.1 trillion by 2015.

As stated by Marketingvox: “Those consumers are hungry for authentic content; connect with brands that represent them rather than just nod to them; and are highly engaged with digital content and the mobile platform.” So, what does this mean for small businesses targeting this community? In order to leverage the buying power of this community, you have to step up your game and stay in tune with the consumer behavior and digital marketing trends. Lastly, get creative in the methods you implement to tap into the Black American market.

Website in our Directory that may interest you: