You can have the best piece of content and make the best point ever. But if no one looks at it, the article is a waste. CEO Eli Pariser

Content marketing as we know today has reached the present place after great developments and it’s still evolving. Inbound marketers and online business previously viewed it as merely a category within marketing domain or simply one of the tools every marketer contains in his kit. However, in past few years this perception has shifted to more holistic view wherein all marketing is the part of digital world. Currently, digital marketing reveals its maximum share in any business promotional campaigns and obviously content plays the king’s role.

The best way to deal with anything is planning. Here comes the way; Gary Vaynerchuk rightly said that ‘Content is King but Marketing is Queen, and runs the household’. From here the best ever recipe can be derived to increase your sales conversions and ROI:

Content + Marketing = Business Growth

Content marketers’ resolution for 2015 is more like taking every touchpoint an opportunity of improvement and reassurance to their digital customer’s journey.

Why Content Marketing & Strategy?

“It’s about using the right tools, with the right triggers, within a proper marketing framework” Vishen Lakhiani

Statistics are the best known way to understand why something is important and what could be is worth in future. Same holds for content marketing and can be comprehended through some of the key facts listed below. These stats are taken from recent studies held by reliable sources.

Few other facts and figures demonstrating the significance of content marketing:

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (Demand Metric)

35% of content marketers have a documented content marketing strategy. (MarketingProfs)

Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI. (HubSpot State of Inbound, 2014)

83% of B2B marketers use content marketing for lead generation. (MarketingProfs)

Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. (HubSpot)

Producing engaging content is a persistent challenge from last few years. At present, digital marketing through appealing content creation is bigger than ever. Again, its distribution through varying channels and unquestionably in conjunction with beneficial tactics is on sky-high. Many challenges are fronting the businesses and this is the fact that marketers are now allocating more finances for digital marketing contrasting to traditional efforts.

According to recent report from ‘Salesforce’, about 84% of global marketers plan to increase or maintain their digital marketing spend in 2015.

Need to find new areas of business growth are also at all times high. Now marketers need to focus more on producing content consistently than generating enough of it; however, its effectiveness shouldn’t be upset.

B2B companies place a higher value on educational formats like blogging and webinars, whereas consumer businesses are slightly more willing to experiment with advanced digital formats like interactive content and online tools. Infographics were also preferred. (HubSpot)

Due the facts, never forget that your audience is hungrier for more and valuable content and information than ever before. So, you need to stay ahead of the crowd by giving them what they desire.

Tools to Improve Your Content Productivity:

Content is equally important for both the marketers and search engines though its time consuming. But in the long run the results could be awesome and exactly come up the way you want. What you need the most is appropriate planning and embedding different channels watchfully to promote your content in form of blogs, podcasts, and webinars etc. using the right tools will surely add more value to your digital content marketing.

1. ‘Do Share’ tool is popular for posting your content to Google+
2. ‘BuzzSumo‘ will aid to find what type of content is getting maximum sharing.

3. ‘Quill Engage’ for monitoring the results

4. ‘SEMrush‘ is for identifying the way your competitors are ranking on Google

5. ‘Canva‘ as name implies is the best for your promotional imagery preparation

6. ‘Edit Flow’ is good for building your editorial calendar

7. Want to get automated? ‘Zapier‘ is the best in this regard

15 High-Value Tactics for Your Content Marketing Advancement:

Once you know what your audience wants, you can easily maximize your business success through planned digital marketing wherein content is the solid base. For any reason, you couldn’t turn up your content then chances are that your business will be nowhere. Besides, inserting good tools and improved strategy, your content creation and promotion should follow below listed tips that can help you bringing your business to the forefront of the digital marketing scenario.

Are You Ready? Let’s Have a Look:

1. Know Your Market & Audience

2. Plan & Strategize in Advance

3. Develop Your Pipeline

4. Brainstorm Often

5. Be Technology Oriented

6. Bang with Active Personalization

7. Set In Social Media Wisely

8. Consider Customers as Storytellers

9. Welcome Experts Opinion

10. Be Relevant & Remain In Context

11. Merge Visuals & Interactive Applications

12. Avoid Duplication & Spamming

13. Attend Editorial & Networking Events

14. Keep Identifying Areas of Improvement

15. Content & Marketing Teams Alignment is Must!

Finally, I’m hopeful that all these stats and tips will definitely help you in giving good boost to your business growth and strength to sustain trends fluctuations in 2015. Additionally, you should keep performing content marketing evaluation. With good plan and tools plus tactics to support it, you can improve your business impact and can maximize the revenue by impressing your prospects.

Clarity focused integration of content marketing in your digital strategy is a must have if you really want to grow out of the class.

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Nowadays, customers have access to data and information any time, anywhere they want, thanks to the Internet. Customers are globally accessing the information they seek, through computers, mobiles, etc.

If you are not known in the digital world today, then you must know that you aren’t going to head towards progress and success anytime soon. Having the world strongly influenced by the digital factor, every business and company, no matter small or big is working hard to create a place for itself online.

Why Digital Marketing Is Important

It is vital, because your company or business can attract fresh and huge numbers of customers and build long-lasting relationship through electronic channels. When somebody posts good and positive comments, feedback about your services, your company undoubtedly comes in the good books of everybody working in the same arena.

In the nutshell, digital services can be a key player in leading your company towards immense success. Have doubts? Don’t worry, just go through the below mentioned ways digital marketing services can help grow your business in 2017:

Achieve Your Targets: A good marketing services’ provider assures dedicated social media, web content, SEO etc. to help your company target specific demographics, areas and trends.

Future Is Digital: You can’t defy the fact that we live in a digital world, in which everything we do is either related to our phones or computers. This fact makes it quite evident that if we will market our products and services to our target audience using digital tools or channels, we have a higher and healthy chance of getting their attention and turning them into our loyal customers.

Transform your leads Into Customers: Getting a lead isn’t enough for growth in the highly competitive world we live in. Credible and ace digital marketing is not just about generating leads. You need to know the tactics to convert those leads into customers. With the proper digital marketing strategy you can grow your clientele tremendously.

Grow Your Brand Recognition: Do you really want to grow your company’s brand recognition in the desired marketplace? Digital marketing is the key. An ace digital marketing services’ provider offers top notch blogs and targeted web content, which can easily build up your credibility and present you as an expert in your niche.

Track Results Easily: The best thing about digital marketing is that you can always know whether your efforts are bearing fruits or not. It lets you keep an eye on where all your leads are heading from, and calculate conversion rates.

Thus, if digital marketing hasn’t been a part of your growth plan so far, 2017 is the best and high time to start working on a strong digital strategy.

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Source by Diksha Suri

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If you think PR is dead, then you are missing out big on the brand visibility opportunities that PR in this digital age comes with. Of course, times have changed. The old tactics of traditional public relations that find expression in strategic event coordination, crisis communication, reputations management, trade shows, sponsorship opportunities, outreach, distribution of press releases and leveraging on traditional media (Radio, TV, Newspapers) — have now given way to more digital approaches.

The strategies applicable to both old and digital PR converge at the point where connections are built and managed. However digital PR comes with the added benefits of Search Engine optimization and link building across the internet while also providing measurable and tangible results and insights and producing easily shareable content.

Why Should Online PR be integrated with SEO?

SEO and PR work together in more ways than one. First, creating premium quality content can earn you backlinks to your site. Then the more media coverage your brand receives, the more link back to your site you will get. Lastly, with excellent PR process, you get to build greater connections with influencers in your industry thereby getting more links from blogs and social media posts, leading to an increase in SEO.

Because the realm of online PR is more specified than that of traditional, it will help grow your brand visibility and patronage online. However, the integration between SEO and PR becomes a lot stronger when executed strategically.

Here are 6 top ways to drive search engine optimization with Online PR.

1. Unify your goals across SEO, PR and other Marketing efforts

Each of these marketing concepts has their unique workability styles, yet their aim is the same. While SEO leverages on digital channels to connect with customers and generate more leads, PR relies heavily on media relations to generate more media coverage of the brand. In the end, their target is to reach customers – and that’s the part you should focus on the most. Only then can you harness the capabilities of the different channels.

2. Use data gotten from researching both SEO and PR to create an overall persona.

While SEO relies on audience research to create a brand personality, PR focuses on Media research to find out the kind of publications that appeal to a brands target audience and search for reporters that cover topics relevant to the brand. Combining both results will create a strong, unified persona.

3. Coordinate Content and Keyword across all digital channels to project a unified brand identity.

All your social media and blog posts, e-books, newsletters, landing pages, video ads, media messages and press releases should project the image your brand is trying to communicate.

4. Use your PR Expertise as a Guide in Crafting Content.

With proper research, PR experts get data on the kind of content their audience will find consumable, valuable and shareable. Let this expertise guide you in creating high-quality, SEO content. While SEO professionals are creating high ranking content, incorporating the most appropriate keywords and sharing them across social media channels, PR experts on the hand should be busy pitching this content and drawing as much attention as possible to it from high-quality links.

5. PR can Leverage on SEO keyword strategy

The keywords used in press releases can trigger reporters to use those targeted keywords when describing a brand, thus increasing the likelihood a business appears in searches for those specified terms.

PR needs to harness and extend SEO keyword strategy – for example, keywords and keyword phrases should appear in critical statements, press releases, media interview, FAQ documents, Social media bios, Website Meta titles and descriptions and website copy.

6. Connect with high-end influencers in your industry

Influencer marketing is non-negotiable in integrating SEO and PR efforts for your site. Connecting with influencers can earn you high-quality link backs from the media, other businesses, and pages with high traffic. Establishing connections with these influencers increases the chances that they will share your content with their audience and even link back to your site, making such content more visible, linked to and of course share.

SEO is a crucial aspect of building a sustainable online presence, but it performs better when it joins forces with PR to create strong results, A link back from Forbes for instance, even if it’s a text link carries a heavier weight than mere blog comments. So you should focus on creating high quality, shareable content. You also want to make your content is adequately and proportionally stuffed with keywords added to the fact that they have to be relevant to a target audience.

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Source by Stephen E

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