Your SEO checklist for your small business website

Content Rules

Search engines love content that is compelling and fresh. If you want to rank well in local search results, you need to publish new high quality website content as often as possible. Having a local SEO strategy is essential from the very beginning of your planning process. Plan your content strategy based on the keyword research. Your website content should be engaging and useful to your audience. Think of it this way: When many people come to your website using a particular search term, search engines monitor it – you will likely improve your search rankings. Include your keywords in the title tags and meta descriptions of your web pages. It’s observed, people tend to click on the links that have a keyword in it instead of the one which doesn’t.

Optimize NAP Information

After creating content that is optimized for your local search results, optimizing your NAP (Name, Address, and Phone Number) across your web presence is the most crucial factor. Wondering why? Well, search engines can pick up your NAP information from anywhere around the web. So, if you have different data on various sites, Google may not consider as a single entity. Apart from that, the consistency and quantity of NAP is a ranking factor for local search. Also, think about it this way – if people see different business details across the web, they may get confused about which one is the correct one. Moreover, they may end up contacting your competitor who has more consistent business information. A consistent NAP can get you higher visibility in local search.

Go Mobile

Do you log in to your laptop each time you what to search for something? No, right? You would instead pull out your phone or tablet go on the internet to find whatever you need. That’s what your customers would do too. Moreover, if your website gives a poor mobile user experience, they would get frustrated. In April 2015, Google rolled out a mobile-friendly algorithm and website that fail to comply with Google’s Mobile Friendly guidelines will result in losing mobile search traffic. Not only that, Google penalizes the sites which are not optimized for mobile devices. It can drastically hamper your mobile search results ranking. Google even provides tools to determine the mobile-friendliness of your website. Optimize your site for mobiles and embrace the traffic from those small screens out there. A mobile friendly website is also SEO friendly.

Provide Simple and Easy-To-Use Navigation

The website’s navigation is like a roadmap to your site. It is a factor that will decide how quickly a visitor finds what they’re looking. If people are getting frustrated leaving your website, it will result in an increased bounce rate. It will not only impact your user engagement but will also result in the loss of a potential client. Put time to think through and design website navigation that is easy for a visitor to use to find what they want. Plan your website architecture and based on it create website navigation. It will help you to have clarity of what should go where and which pages need to be interlinked.

Link Building is a Must

Search engines count a link back to your site a “vote of credibility”. It means, there is a possibility that search engines would show your site to the searches for the particular keyword. Links are like trust and authority. You will naturally have few links, but link building activity can increase the number of websites linking to your site and furthermore your website ranking. You can outreach websites with relevant, high-quality content that have good authority to link back to your website. It will help your small business to build online exposure, attract more customers and increase your website ranking. Link building demands regular outreach and follows up. It can be daunting, but in the process, you are acquiring quality links for your website and foster new relationships.

Last but not the least…

Local SEO is often complicated. An effective local SEO strategy is never truly complete. Along with optimizing your website, social media can also help you improve your search engine ranking. Search engine optimization and your website’s ranking are interlinked. Following these basic best practices will lay a solid foundation from which to build upon.

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There are many search portal websites, but there are only a few who matters and there is only one that everyone is trying to please and that is Google. Why? It is not because Google is famous, though that is one thing, but another is that these sites have their own algorithm and you simply can’t follow them all.

Google is very particular to keywords. Once the searcher enters their keywords, Google will crawl to different websites and if you embed your keywords correctly on your real estate website, Google will pick you to be on the top of the list.

Keywords are one of the most important part of SEO, embed it correctly on your real estate website and you are good to go.

• Places to Embed Keywords in your Real Estate Website

1. Page Title & Meta Description: These are the most crucial part of SEO keywords placing. It is not hard to do, but you should know how valuable it is in your real estate website. These words will give the first impression to the readers for this is the part of your website that the search engine will show in the search results. Make sure to contact your website management team so you can have an access to these parts and that right SEO can be done.
2. Headers: This shows the search engine about the subject of your website. Make it sure that the header is filled with important SEO keywords.
3. Sub-Headers: This is another signal from your website to a search engine that tells you wanted to be found.
4. Body Paragraph: You should include your keywords in your content, but you should be careful not to over stuff the body because search engine will penalize you if you got caught. You should make sure that the weight of your SEO keywords is up to 2-4% only. Also, don’t let your sentence suffer just because you want to insert your keywords. You should write naturally and with sense. You will find it hard in the beginning, but keep practicing and you will learn how doing it.
5. Image ALT Tags: Images is a great help to SEO, it can help your real estate website to rank higher, if only you place your keywords in the ALT tags. With the help of ALT Tags, Google can read your image. It is a label you add in the picture which telling the search engine that you add an image to your website and that it relates to this subject.

Keywords help the search engine to see your real estate website. If you find it a little complicated, you can always ask for the help of the experts. At least now you know that your real estate website needs to be keywords rich.

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Let’s expand these points to help understand why SEO is so vital:

Increase Traffic:

Research has revealed that the majority of the traffic to websites come through search engines. Though there are numerous other channels through which you can market your website, but, search engines signify the finest way to market all types of businesses. Using keyword analysis, you can identify the market size, number of search for that exact keyword, competitive arena and even identify the intent behind keyword searches. As you track the traffic using the necessary tools you will be able to watch more people visiting your site and sales going through the roof.

SEO is not a cost but Investment:

SEO has been proven to be one of the leading cost-effective forms of online marketing, delivering a higher Rate of Return. By comparison to other marketing tools like social media marketing, PPC advertising, email marketing, it is comparatively cheap. With some effort and money up front for the SEO costs, you will get an opportunity to watch your website receive consistent traffic. So, in online marketing, SEO is only the means that can deliver a high rate of return.

Higher Brand Credibility:

SEO can make your brand stronger, healthier and well-recognized. Most of the online users consider businesses that rank highly on popular search engines such as Google as reputable companies. Therefore, if you appear on the first listing, you will be the company to look up to and to beat. Not only that, SEO does maximum exposure and an all round promotion on the World Wide Web, utilizing various techniques to ensure that the goal is reached on time, and within the stipulated budget.

Reach a wider audience:

Your website is the initial point of contact with your audience online. It can generate leads, qualify forecasts and fascinate potential new customers, partners or investors. No matter what you do, without an effective SEO marketing strategy, you won’t be able to reach a wider audience. And you will need that wider audience in order to increase the revenue generated from your online business. SEO has high conversion potential; it addresses its audience’s concern and problems, building trust, and convincing prospects that the company is the right one to do business with; you can enjoy an excessive rate of visitor-to-sales conversion that’s the envy of your industry.

Your competitors are doing it:

The Internet, just like the real world is full of competitors trying to hog the limelight, and gain maximum exposure. And therefore, the importance of SEO marketing cannot be undermined in today’s world. So, it’s time to realize, that somewhere down the line, you will need an effective search engine optimization strategy. Don’t ignore this valuable tool and let your competitor to lead.

SEO is a never-ending process. If you’re not moving forward and refining your position, you’re behind ground to your competitor.Ranking high on Google is very important if you want lots of visitors to your website.

Source by Sweta Maharjan

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