{"id":31424,"date":"2023-01-15T19:17:39","date_gmt":"2023-01-15T19:17:39","guid":{"rendered":"https:\/\/directory-seo.com\/?p=31424"},"modified":"2023-01-15T19:17:39","modified_gmt":"2023-01-15T19:17:39","slug":"long-tail-keywords-and-insurance-seo","status":"publish","type":"post","link":"https:\/\/directory-seo.com\/long-tail-keywords-and-insurance-seo\/","title":{"rendered":"Long Tail Keywords and Insurance SEO"},"content":{"rendered":"

Long Tail Keywords and Insurance SEO<\/span><\/p>\n[ad_1]\nLong tail keywords, whether they happen to be related to insurance or any other business, are typically a three to five word search phrase, though they can be a longer and highly specific search term. These phrases can be relatively broad or extremely narrow, as internet users seek relevant content when searching for information, products and services. Google and Bing search bots index website information including Meta and on page content, and when users enter search phrases, the engines subsequently display their search results allowing users to navigate to the relevant pages (SERP).<\/p>\n

Engines offer both organic and paid results, allowing users to select those responses they deem most germane to their query. What does this mean to the average insurance agency, broker or carrier? Insurance agents and brokers need to determine the long tail keyword phrases applicable to their organization and optimize their website for those phrases. Some insurance SEO long tail keyword examples include:<\/p>\n