	Very good	Good	Average	Bad	Very bad	Nothing
Ergonomics	Very goodErgonomics Very good	GoodErgonomics Good	AverageErgonomics Average	BadErgonomics Bad	Very badErgonomics Very bad	NothingErgonomics Nothing
Speed	Very goodSpeed Very good	GoodSpeed Good	AverageSpeed Average	BadSpeed Bad	Very badSpeed Very bad	NothingSpeed Nothing
Content quality	Very goodContent quality Very good	GoodContent quality Good	AverageContent quality Average	BadContent quality Bad	Very badContent quality Very bad	NothingContent quality Nothing
Reliability	Very goodReliability Very good	GoodReliability Good	AverageReliability Average	BadReliability Bad	Very badReliability Very bad	NothingReliability Nothing
Navigation	Very goodNavigation Very good	GoodNavigation Good	AverageNavigation Average	BadNavigation Bad	Very badNavigation Very bad	NothingNavigation Nothing
Design and attractiveness	Very goodDesign and attractiveness Very good	GoodDesign and attractiveness Good	AverageDesign and attractiveness Average	BadDesign and attractiveness Bad	Very badDesign and attractiveness Very bad	NothingDesign and attractiveness Nothing

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Digital Marketing Trends – Targeting the African-American Consumer