Direct email marketing, search engine optimization and search engine marketing are few of the tools which come under this category. They are becoming more and more common in the online world. It is a very popular form of advertising,

Media is important now because we have access to a large number of data and more and more people are having access to this large data. They often view and review the data pertaining to customers tastes, ever changing choices, etc.

Other forms of marketing include text messaging, mobile apps, electronic billboards, digital television and radio messages. All are powerful tools to enhance our visibility to the customers.

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

So What Exactly is Digital Marketing?

It is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

From your website itself to your online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a huge spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear picture of how each asset or tactic supports their overarching goals.

Here’s a quick rundown of some of the most common assets and tactics:

Assets

Your website

Blog posts

eBooks and whitepapers

Infographics

Interactive tools

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

Earned online coverage (PR, social media, and reviews)

Online brochures and lookbooks

Branding assets (logos, fonts, etc.)

Tactics

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. (Read this post to teach yourself SEO in 30 days.)

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. (Learn what goes into a modern content marketing strategy here.)

Inbound Marketing

Inbound marketing refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources for learning how to leverage social media marketing here.)

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ — for example, Facebook and Instagram advertising.

Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. (Check out these 15 successful email marketing campaigns for inspiration.)

Online PR

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.

What’s the Difference Between Digital Marketing and Inbound Marketing?

On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference?

The term ‘digital marketing’ doesn’t differentiate between push and pull marketing tactics (or what we might now refer to as ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.

Digital outbound tactics aim to put a marketing message directly in front of as many people as possible in the online space — regardless of whether it’s relevant or welcomed. For example, the garish banner ads you see at the top of many websites try to push a product or promotion onto people who aren’t necessarily ready to receive it.

On the other hand, marketers who employ digital inbound tactics use online content to attract their target customers onto their websites by providing assets that are helpful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms which your ideal customers are searching for.

Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply an umbrella term to describe online marketing tactics of any kind, regardless of whether they’re considered inbound or outbound.

Does Digital Marketing Work for All Businesses? B2B and B2C?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

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The post Digital Marketing, Search Engine Optimization and Marketing appeared first on Business Directory SEO.

SEO is designed to increase a websites visibility, volume and quality of traffic. It is involved with every phase of the site development process from content creation to layout and graphic design. SEO uses a combination of techniques, tips and tricks to frame a website in a manner which is easily found, sorted and indexed by search engines (such as, Google or Yahoo). The more efficiently and effectively this objective can be met the greater online success a website can produce.

Amidst a competitive online community search engine optimization is designed to weed out competing sites by increasing visibility, relevance and influencing online databases (such as, Google). These databases are generated by software programs (commonly known as ‘robots’ or ‘crawlers’), which survey all content available on the internet and index it. The categorized sites are then made readily accessible to web users seeking related information. This process can take upward of a month as information is sorted and qualified against linked information.

The manner in which search engine software programs index content is considered proprietary information, and therefore, is not easily obtained and continually adjusted to avoid the threat of manipulation. However, as the internet has evolved some of the operational procedures have been obtained and research has been organized in relation to such. This has enabled the development of techniques for optimizing search engine procedures so to maximize site visibility.

A few of the current SEO practices utilize content structuring, keyword selection and social media applications. When deciphering which tools are applicable to particular websites bear in mind that as search engine algorithms change so to do the techniques for manipulating them; what is relevant today may not be tomorrow. Hence, search engine optimization is not a onetime task but an ongoing commitment to the improved website productivity.

Corporations may not have the knowledge, time or finances to maintain a commitment to search engine optimizing a site, hence, companies specializing in such are outsourced to assist in the process. When selecting an SEO company ensure that is able to maximize website creation and maintenance, increase site visibility, supply relevant content, creative graphics, intelligent layouts and social media applications which work to the betterment of the business at large.

In conclusion, search engine optimization drives traffic, encourage sales and increases revenue through the leveraging of online marketing initiatives. A well designed, executed and visible website can aid in the development of a productive and successful business. Hence, it is worth the cost and effort to ensure that it is done meticulously through expert input and effective delivery.

Source by Carla Kostiak

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The post SEO 101 – Simplifying Search Engine Optimization appeared first on Business Directory SEO.

A few weeks ago we announced the search engine’s optimization to personal location settings, making it easier for anyone to change their local search results on the fly. Now Google has completely changed the face of its searches. If you search for a local service or product now you will see a large map on the right side of your screen, see for yourself.

We could not duplicate the new search on every search but it seems as though your screen size and browser could be the determining factor for displaying the new search results page.

That is not even the most interesting part of the change. Local business directories like Yelp, Citysearch, Insiderpages and more are now displaying with how many reviews have been made about a business. It seems that reputation management is now becoming a bigger part of online marketing for search engines.

Search engine marketing is changing every day and I am not saying that nationwide SEO is not important, it just may not be necessary if your business cannot reach out that far. For a small pizza delivery restaurant it is great to have an optimized business listing and some local exposure because that is where people are looking, especially nowadays. Google has made this very clear with these huge changes including its recent optimization of location settings.

Even though it does not make a direct impact on your nationwide traffic optimization of your Google local business listing can have an indirect impact. Organic search engine rankings are based off of a few things including how many new visitors your site is getting monthly and how long they are on the webpage. So sending all of this local traffic can actually boost you up nationally which can be considered a form of branding.

Why is branding important for a small business? Certain businesses can actually become known within their area by name, resulting in a large amount of searches. One reason this could be is word of mouth about quality products and services, another could just be a catching branding campaign. Whatever the case may be, any company that is getting searches for their name and not being displayed number one on the search engines is losing out on extremely targeted traffic.

We as a Local SEO Company our looking forward to more changes to Google’s local searches in the future because they benefit our clients the most. Although we do optimize for nationwide keywords and have plenty of companies doing nationwide business with us, but it is always nice to see the little guys get a boost and have a chance at competing.

Source by Jon Potts

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